Displaying items by tag: Brands

The communication and media services regulator ACMA has announced that it is taking the next step to rebuild confidence in the use of telephone numbers and brands by commencing consultation on new regulatory arrangements for use of SMS sender IDs.

COMPANY NEWS:  Soffiah also gaining traction among agencies and organisations managing multiple brands, such as PharmaCare Australia

GUEST OPINION : A two-tiered approach to customer service, comprising AI and human agents, can simultaneously produce support and brand-building outcomes.

COMPANY NEWS:

• New Firefly plan offerings unlock full power of the new Firefly app — the most comprehensive destination to generate images, vectors and now videos with unmatched creative control and direct integration with Adobe Creative Cloud apps to seamlessly move from ideation to production 
• Adobe Firefly Video Model, available in public beta, is the only generative AI video model that is IP-friendly and commercially safe, so brands and creative professionals can use it confidently for production-ready content 
• Leading brands and agencies including Deloitte Digital, dentsu, IBM, IPG Health, Mattel, PepsiCo/Gatorade, Stagwell and Tapestry are choosing Firefly as it provides the creative control needed to produce content at scale 

GUEST OPINION:  Frequent flyer and other points-based programs reward people who remain loyal to particular brands or organisations.

Multi-year deal aims to elevate customer experiences that drive growth for brands including Jollibee, The Coffee Bean and Tea Leaf, and Smashburger

Qualtrics, the creator of the experience management (XM) category, today announced that Jollibee Group, one of the largest and fastest-growing restaurant companies in the world, has selected Qualtrics to elevate customer experience for its brands that include Jollibee, The Coffee Bean and Tea Leaf, and Smashburger.

The Australian Communications and Media Authority (ACMA) is seeing a rise in SMS telco impersonation scams and is warning people to be on the lookout.

Pattern Recovery Gains Back An Average of 6% Revenue for Australian brands

Bulk messaging company SMSGlobal has been directed by Australia’s communication and media services regulator to comply with anti-scam rules after finding it breached the Reducing Scam Calls and Scam SMs Industry Code. 

COMPANY NEWS:  Leading global ecommerce and marketplace accelerator Pattern, today announced the launch of ‘Pattern Creators’ to help Australian brands reach new audiences, build brand equity and create engaging user-generated style content  through ambassador-led marketing. Pattern Creators, is fuelled by its own proprietary software ‘Current’. The platform centralises all aspects of creator marketing, enabling brands to truly scale their ambassador programs, from recruitment and product seeding to content approvals, campaign management and revenue tracking.

Manhattan Associates Inc. (NASDAQ: MANH) today revealed insights from the industry’s first real-world analysis of unified commerce for specialty retail in Australia commissioned by Incisiv, and in partnership with Google Cloud and Zebra Technologies. The major research study highlights four brands as overall leaders in unified commerce in Australia: Bunnings, Cotton On, Harvey Norman, and JB Hi-Fi.

GUEST RESEARCH:  In a world first, Prime Day Australia will run for six days this year (Tuesday, July 16 at 12.01am AEST to Sunday, July 21), with significant growth predicted for 2024, according to new research from global marketplace leader, Pattern.

The ease with which false or misleading information can be shared without vetting, fact-checking, or accountability has made social media a breeding ground for misinformation, according to data and analytics company GlobalData,

Researchers from one global digital security and privacy company have discovered a new campaign of more than 4,000 fake e-shops trying to exploit the post-Christmas sales and discount season.

COMPANY NEWS:  Pattern’s ecommerce acceleration platform releases Destiny functionality, utilising 200 trillion data points to help brands optimise marketplace rankings and gain organic visibility

Global commerce network CommerceHub has hired Gordana Redzovski as Managing Director for the Asia Pacific region to lead the company’s “ambitious growth plans”.

COMPANY NEWS: Omnichannel supply-side platforms provider OpenX Technologies has announced the launch of ConteX, an OpenX marketplace within the SSP that empowers brands and agencies to activate a variety of both off-the-shelf and custom premium contextual solutions without complicated contracts and long wait times.

Pattern is the world’s leading ecommerce accelerator, has announced Australian brands now have free access to its new Digital Shelf tool. Pattern’s Digital Shelf tool helps brands take advantage of AI-powered algorithms and extensive data resources to identify their true competitors across Amazon’s virtual shelves.

GUEST ARTICLE : In today's competitive retail landscape, customer experience (CX) plays a pivotal role in driving sales and fostering brand loyalty. Experiential content has emerged as a powerful tool to create immersive and engaging customer interactions. So how can retail, ecommerce and online brands leverage CGI and 3D render technology to deliver market-leading customer experiences, both online and in physical stores?

Efforts to protect customers, brands, and selling partners from counterfeit products has resulted in more criminal referrals and industry partnerships than ever before, according to the latest brand protection report from E-commerce giant Amazon.