Worldwide spending on customer relationship management software grew 15.6% to reach US$48.2 billion in 2018, according to a new research report.
Pegasystems' software is "driving our customer conversations", Commonwealth Bank head of data and decisioning strategy, retail bank, Alex Burton has told iTWire.
Traditional marketing (eg, segmentation and campaigns) wasn't working for HSBC Australia or its customers, according to head of data, analytics and decisioning Fabian Abacum, so…
Global cloud CRM provider Salesforce announced it will buy data analytics vendor Tableau Software for US$15.7 billion in an all-stock deal.
Customer engagement software vendor Pegasystems has announced a new set of APIs allowing the use of third-party AI engines with Pega AI.
A major supplier of enterprise customer engagement software thinks an injection of empathy into automated systems might assuage some concerns about AI as well as…
CRM vendor Pegasystems has released new digital messaging capabilities within its Pega Customer Service application, providing interoperability with virtually any chat or messaging channel.
A forthcoming release of Pega Platform — Pegasystems' low-code app development environment — will make it easier for citizen developers to create compliant enterprise applications.
The Girls in Tech global non-profit organisation aimed at increasing female participation in technology has received more than US$400,000 through an engagement with CRM and…
Customer relationship management software provider Salesforce has launched its blockchain platform, known as Salesforce Blockchain, which it describes as a low-code platform that will enable…

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