Displaying items by tag: Pattern

GUEST OPINION:  The eCommerce landscape in Australia is poised for a year of transformation as competition among marketplaces intensifies, social commerce continues to rise, and AI applications take a more customer-facing role. Pattern, the global eCommerce and marketplace accelerator, has identified the key trends that will shape eCommerce in Australia in 2025, presenting brands with new opportunities to engage and convert customers over the year ahead.

COMPANY NEWS: Global ecommerce and marketplace accelerator Pattern, is working with Strand, leading handbag, luggage, and travel accessories retailer in Australia and New Zealand, to enhance online revenue and expand its customer base. Leveraging cutting edge AI technologies and Pattern’s specialist digital marketing services, Strand experienced a 37% increase in online revenue year-on-year across targeted ecommerce channels.

Pattern Recovery Gains Back An Average of 6% Revenue for Australian brands

The global leader in eyewear design, manufacture and retail, EssilorLuxottica has engaged ecommerce and marketplace accelerator, Pattern, to expand business for its Ray-Ban and Oakley brands through online marketplaces in Australia.

COMPANY NEWS:  Leading global ecommerce and marketplace accelerator Pattern, today announced the launch of ‘Pattern Creators’ to help Australian brands reach new audiences, build brand equity and create engaging user-generated style content  through ambassador-led marketing. Pattern Creators, is fuelled by its own proprietary software ‘Current’. The platform centralises all aspects of creator marketing, enabling brands to truly scale their ambassador programs, from recruitment and product seeding to content approvals, campaign management and revenue tracking.

GUEST RESEARCH:  In a world first, Prime Day Australia will run for six days this year (Tuesday, July 16 at 12.01am AEST to Sunday, July 21), with significant growth predicted for 2024, according to new research from global marketplace leader, Pattern.

GUEST RESEARCH:  An industry-first study by global ecommerce accelerator, Pattern, has shown that despite their surging popularity, Australian consumers hold negative views on the quality of the products sold on emerging marketplaces Temu and Shein.

Leading global ecommerce and marketplace accelerator Pattern, today announced the release of ‘Shelf’ – a powerful new inventory and supply chain technology that provides Australian brands with unparalleled visibility and control of their products across all ecommerce and wholesale channels.

GUEST RESEARCH:  Latest research from Pattern reveals current Australian consumer trends, with 94% of shoppers to buy from a marketplace over the coming year

COMPANY NEWS:  Agency recognised for generating a 55% growth in online annual revenue for a long-standing retail client

COMPANY NEWS:  Pattern’s ecommerce acceleration platform releases Destiny functionality, utilising 200 trillion data points to help brands optimise marketplace rankings and gain organic visibility

Pattern is the world’s leading ecommerce accelerator, has announced Australian brands now have free access to its new Digital Shelf tool. Pattern’s Digital Shelf tool helps brands take advantage of AI-powered algorithms and extensive data resources to identify their true competitors across Amazon’s virtual shelves.

COMPANY ANNOUNCEMENT:  Pattern’s ecommerce acceleration platform helps global footwear brand to track down an estimated $2.5m worth of potential unauthorised marketplace sales within or into Australia

GUEST RESEARCH: Amazon Prime Day, the two-day members-only sales event being held from 11-12 July, is expected to reach new heights in 2023. New research within Pattern's fifth annual Marketplace Consumer Trends Report – 2023, shows 43% of Australians now have access to Amazon this year, presenting local brands with significant opportunities for revenue.

GUEST RESEARCH: Digital marketplaces continue to gain significant momentum in Australia, with 88% of shoppers buying from a digital marketplace in the past year, and 92% of consumers planning to shop on marketplaces like eBay, Amazon and Catch in the year ahead.

COMPANY NEWS: Newly-released data highlights that the recent Cyber Sales period delivered strong results for Australian retailers, with a 10% average year-on-year revenue increase for participating brands.

There are opportunities for Australian brands to sell their products into the Chinese market despite ongoing political tensions with 67% of China’s cross-border online shoppers expecting to increase their online spending for western and Australian goods in the coming year, according to a study by e-commerce platform Pattern.

In the retail sector, Aussies spent on average $2.90 more in each online transaction for an average order value of $138, peaking at $149 in June 2022. However, while the average online order value increased, it did so at lower than inflation and the actual size of shopping carts declined—with units per order shrinking by 13%, according to e-commerce and marketplace Pattern.