Displaying items by tag: Adobe Express

iTWire heard Adobe executives Govind Balakrishnan (SVP and GM, Adobe Express) and Pierre Tapia (Director, Adobe Express) talk about Adobe Express.

COMPANY NEWS:

• New Firefly plan offerings unlock full power of the new Firefly app — the most comprehensive destination to generate images, vectors and now videos with unmatched creative control and direct integration with Adobe Creative Cloud apps to seamlessly move from ideation to production 
• Adobe Firefly Video Model, available in public beta, is the only generative AI video model that is IP-friendly and commercially safe, so brands and creative professionals can use it confidently for production-ready content 
• Leading brands and agencies including Deloitte Digital, dentsu, IBM, IPG Health, Mattel, PepsiCo/Gatorade, Stagwell and Tapestry are choosing Firefly as it provides the creative control needed to produce content at scale 

• TikTok’s Commercial Music Library, via the Symphony Assistant add-on, will provide Adobe Express customers with access to more than a million top and trending songs, empowering them to quickly create, score and publish high-impact TikTok content to grow their brand
• With Adobe Express features, powered by Adobe Firefly generative AI and designed to be commercially safe, and music from TikTok’s Commercial Music Library pre-cleared by TikTok for commercial use, users can confidently create and post TikTok content for their business
• TikTok’s Commercial Music Library will be available in Adobe Express via the TikTok Symphony Assistant add-on starting June 17 at the 2024 Cannes Lions International Festival for Creativity

COMPANY NEWS: Today at the Cannes Lions International Festival for Creativity, Adobe (Nasdaq:ADBE) and TikTok announced an exclusive integration to make TikTok’s Commercial Music Library available in Adobe Express via the Symphony Assistant add-on.

Adobe Photoshop on the web will soon work on Google Chromebook Plus devices, while Adobe Express will run on all Chromebooks, including Chromebook Plus devices.

Adobe's Firefly creative generative AI models have left beta and are now commercially available, with native integration across Adobe Creative Cloud, Adobe Express and Adobe Experience Cloud.