Displaying items by tag: Adobe

iTWire listened to Global Chief Design Officer for IBM Consulting, Billy Seabrook, explain how his company works with Adobe, internally and with partners.

iTWire heard Adobe executives Govind Balakrishnan (SVP and GM, Adobe Express) and Pierre Tapia (Director, Adobe Express) talk about Adobe Express.

COMPANY NEWS:

• New Firefly plan offerings unlock full power of the new Firefly app — the most comprehensive destination to generate images, vectors and now videos with unmatched creative control and direct integration with Adobe Creative Cloud apps to seamlessly move from ideation to production 
• Adobe Firefly Video Model, available in public beta, is the only generative AI video model that is IP-friendly and commercially safe, so brands and creative professionals can use it confidently for production-ready content 
• Leading brands and agencies including Deloitte Digital, dentsu, IBM, IPG Health, Mattel, PepsiCo/Gatorade, Stagwell and Tapestry are choosing Firefly as it provides the creative control needed to produce content at scale 

COMPANY NEWS:  Today we’re excited to release Photoshop Elements 2025 and Premiere Elements 2025! We continue to add new AI features to make editing and creating amazing photos and videos easy for anyone. 

Adobe’s VIP Marketplace has deployed Ingram Micro’s Xvantage platform to streamline transactions for Australian resellers, offering a unified digital experience across hardware, software, and subscription services.

• TikTok’s Commercial Music Library, via the Symphony Assistant add-on, will provide Adobe Express customers with access to more than a million top and trending songs, empowering them to quickly create, score and publish high-impact TikTok content to grow their brand
• With Adobe Express features, powered by Adobe Firefly generative AI and designed to be commercially safe, and music from TikTok’s Commercial Music Library pre-cleared by TikTok for commercial use, users can confidently create and post TikTok content for their business
• TikTok’s Commercial Music Library will be available in Adobe Express via the TikTok Symphony Assistant add-on starting June 17 at the 2024 Cannes Lions International Festival for Creativity

COMPANY NEWS: Today at the Cannes Lions International Festival for Creativity, Adobe (Nasdaq:ADBE) and TikTok announced an exclusive integration to make TikTok’s Commercial Music Library available in Adobe Express via the Symphony Assistant add-on.

There has been an increase in AI-driven phishing attacks in Australia with research revealing that Australia is within the top 10 countries alongside US, UK, India and Germany targeted by phishing scams.

COMPANY NEWS: Recognised by Great Place to Work (GPTW), Prospa now ranks as the 10th  Aussie tech employer, alongside tech giants such as Atlassian and Adobe.

COMPANY NEWS:  In today's fast-paced digital world, photographers are constantly striving to streamline their workflow and save time. One effective way to achieve this is through automatic photo editing. By harnessing the power of automation, you can significantly speed up your editing process without compromising on quality. 

COMPANY NEWS: Boomi, the intelligent integration and automation leader, today announced that Gartner has positioned Boomi as a Leader and placed the company highest for Ability to Execute in its Magic Quadrant for Integration Platform as a Service (iPaaS). This will be the tenth consecutive time Boomi has been named a Leader in the Gartner Magic Quadrant for iPaaS. Gartner evaluated 17 iPaaS providers on their Ability to Execute and Completeness of Vision.

Global provider of creative applications, Adobe, has today introduced the beta release of its new AI Assistant, a generative AI-powered conversational engine in Adobe Reader and Adobe Acrobat. It will instantly provide a wide range of smarts like summaries, insights, question answering, and more, from the approximately three trillion PDFs out in the world.

COMPANY NEWS: Today, the Coalition for Content Provenance and Authenticity (C2PA), a global standards body advancing transparency online through certifying the provenance of digital content, announced that Google has joined C2PA as a steering committee member.

Adobe Photoshop on the web will soon work on Google Chromebook Plus devices, while Adobe Express will run on all Chromebooks, including Chromebook Plus devices.

Intel Core Ultra processors – code named Meteor Lake – will be launched on 14 December 2023, "ushering in a new age of the AI PC," according to CEO Pat Gelsinger.

AGL, Data#3, Bupa, NAB, Powerlink Queensland, Rest Super and Suncorp are among the first Australian companies to trial Microsoft 365 Copilot.

Adobe's Firefly creative generative AI models have left beta and are now commercially available, with native integration across Adobe Creative Cloud, Adobe Express and Adobe Experience Cloud.

The Alliance for OpenUSD has been formed by Pixar, Adobe, Apple, Autodesk, Nvidia, and the Joint Development Foundation to promote the standardisation, development, evolution, and growth of Pixar's Universal Scene Description technology.