Displaying items by tag: TikTok

Available now in Australia, the CRM partnership supercharges B2B lead generation

COMPANY NEWS: HubSpot and TikTok have today announced a partnership to make community-based customer acquisition easier than ever for B2B brands. With a new integration designed to easily capture leads from TikTok directly in HubSpot, B2B businesses will benefit from the combined power of the leading destination for short-form mobile video and the leading customer platform. Available now in Australia, scaling businesses can leverage their connections to drive growth like never before.

GUEST RESEARCH:  Generative AI scraper bots target websites 24 hours a day with up to half a million requests for information, according to the latest Barracuda detection data. In a new report, Barracuda threat analysts highlight the relentless behavior of generative AI (Gen AI) bots, which form part of an emerging category that Barracuda calls “gray bots”. Gray bots are automated programs that are not overtly malicious but which trawl the internet with the aim of extracting information from websites and other web applications.

In a groundbreaking move to redefine cyber resilience, Commvault and SimSpace have unveiled the Commvault Recovery Range, a first-of-its-kind cyber range that seamlessly integrates real-world attack simulations with end-to-end recovery exercises. This pioneering solution empowers security professionals to experience, respond to, and recover from sophisticated cyberattacks in a high-fidelity environment that mirrors actual production systems.

GUEST RESEARCH:  Report finds Australians use an average of 6.5 social media platforms per month, spending nearly two hours daily on social.

GUEST OPINION:  As Australia looks likely to pass legislation banning social media for kids under 16, this should be used as an opportunity to place TikTok, one of the largest social media platforms and most popular among younger users, under the microscope. Beneath the dances and niche content, there’s a host of privacy concerns, security risks, and geopolitical tensions that have put the platform into the spotlight of international scrutiny.

Australia’s eSafety Commissioner is giving six months to the internet industry to come up with enforceable codes detailing how it will protect children from inappropriate content or material online such as pornography.

• TikTok’s Commercial Music Library, via the Symphony Assistant add-on, will provide Adobe Express customers with access to more than a million top and trending songs, empowering them to quickly create, score and publish high-impact TikTok content to grow their brand
• With Adobe Express features, powered by Adobe Firefly generative AI and designed to be commercially safe, and music from TikTok’s Commercial Music Library pre-cleared by TikTok for commercial use, users can confidently create and post TikTok content for their business
• TikTok’s Commercial Music Library will be available in Adobe Express via the TikTok Symphony Assistant add-on starting June 17 at the 2024 Cannes Lions International Festival for Creativity

COMPANY NEWS: Today at the Cannes Lions International Festival for Creativity, Adobe (Nasdaq:ADBE) and TikTok announced an exclusive integration to make TikTok’s Commercial Music Library available in Adobe Express via the Symphony Assistant add-on.

GUEST OPINION by Patrick Tiquet, VP of Security and Compliance, Keeper Security: The recent malware attacks leveraging direct messages on TikTok can have potentially severe consequences.

The United States has passed a US$95 billion security bill that includes a provision to ban the Chinese short-video app TikTok - but only after the next presidential election.

As the US Congress deliberates actions against TikTok, a wider discourse on data privacy and sales comes to the forefront. The discussion extends beyond TikTok’s fate, encompassing broader concerns regarding data usage and its implications, says data and analysis company GlobalData.

GUEST RESEARCH: Social and media intelligence provider Meltwater and creative agency We Are Social have released Digital 2024 Australia, their latest annual report providing an in-depth analysis of the country's digital, social, and e-commerce landscape.

Customer platform provider HubSpot and social media app TikTok have announced a partnership to make community-based customer acquisition “easier than ever for B2B brands”, and which they say supercharges lead generation.

Media, social and consumer intelligence provider Meltwater and socially-led creative agency We Are Social have jointly released Digital 2024, their latest annual report on social media and digital trends worldwide.

Sydney-based video startup Vloggi has today launched a $750,000 equity crowdsourced fund raise as it looks to capitalise on the surging demand for user-generated video (UGV), especially in the corporate space as video continues to gain traction as the preferred means of communications among millennial professionals.

It seems the biggest online tech platforms are falling short when it comes to tackling the proliferation of child sexual exploitation, sexual extortion, and the livestreaming of child sexual abuse, according to Australia’s eSafety Commissioner’s second report.

Sales of feature phones in the US are rising, the technology analyst firm Counterpoint Research claims, adding that OEMs are increasingly entering agreements with carriers.

GUEST RESEARCH: It may be too early to say whether Twitter's recent rebranding as "X" will hurt the company's traction with its audience or advertisers – but it's not helping. The rebranding of Twitter to "X" is incomplete, with twitter.com remaining the primary web domain and the mobile app unchanged, so forgive us if we refer to this social media property as Twitter for the rest of this report.

GUEST RESEARCH: Facebook ads portal traffic drops 10% in a sign of why Meta needs Threads.

GUEST OPINION: We’ve all seen Tom Cruise’s escapades on TikTok. It’s definitely him, right? It’s only when you dig a little deeper you realise it’s a deepfake. From deepfake videos to ChatGPT, it’s becoming more and more difficult to tell the difference between human-made and AI-generated content.

Ride-sharing service app inDrive goes to the streets by launching a digital truck mobile advertising campaign touring Sydney’s CBD and nearby suburbs during the upcoming Vivid Festival.