Displaying items by tag: Snapchat

GUEST RESEARCH:  Report finds Australians use an average of 6.5 social media platforms per month, spending nearly two hours daily on social.

With students soon returning to school after the summer holidays, many with their own mobile phones for the first time, lots of parents will be navigating new conversations with their teens about how to stay safe online as the new school year begins. Here's guidance how to broach the topic, from Snapchat's global head of platform safety Jacqueline Beauchere.

GUEST RESEARCH: Social and media intelligence provider Meltwater and creative agency We Are Social have released Digital 2024 Australia, their latest annual report providing an in-depth analysis of the country's digital, social, and e-commerce landscape.

Media, social and consumer intelligence provider Meltwater and socially-led creative agency We Are Social have jointly released Digital 2024, their latest annual report on social media and digital trends worldwide.

GUEST RESEARCH: It may be too early to say whether Twitter's recent rebranding as "X" will hurt the company's traction with its audience or advertisers – but it's not helping. The rebranding of Twitter to "X" is incomplete, with twitter.com remaining the primary web domain and the mobile app unchanged, so forgive us if we refer to this social media property as Twitter for the rest of this report.

GUEST RESEARCH: Facebook ads portal traffic drops 10% in a sign of why Meta needs Threads.

American camera and social media company Snap has partnered with Optus Sport, the broadcaster of the Fifa Women’s World Cup 2023, to host made-for-mobile daily content for Australian audiences on Snapchat.

GUEST OPINION: The gains by Snapchat, TikTok, and Pinterest were actually more dramatic than the traffic losses for Twitter and Facebook.

Snapchat is one of the most used apps in the world, with more than 363 million daily active users. Many who have been using the app since their early teens may consider themselves quite the Snap connoisseurs, however, with new features and updates dropping regularly, there are bound to be new tools and features that even the most diligent of Snapchatters have missed.

Every day people use Snapchat to live in the moment and express themselves, especially through the rich variety of ever-changing lenses. Snap Inc has revealed the top trends of Snapchatters worldwide over 2022, including the lenses that most won people's hearts.

Celebrating the new Avatar: The way of the water movie release, Snapchat and Disney have joined forces to create an augmented reality lens that turns any Snapchatter into a Na'vi, the alien race from the Avatar franchise.

Snapchat has teamed with Strava to provide a first-of-its-kind augmented reality (AR) experience to let Snapchatters and Strava users share their fitness journey with close friends and family. You can try out the Strava Activity Lens yourself right now.

The new generation of content creators, storytellers, influencers, and videographers have never had it so good with YoloLiv bringing together an encoder, switcher, recorder, monitor, graphic generator, multiview builder and vertical content creation all in the one remarkable handheld unit.

The Snapchat+ subscription service now has over a million paying subscribers globally, and from today features another four new exclusive features, taking the total to 11.

Snapchat for Web is now available, meaning users aren't limited to using their own devices.

Instant messaging service Snapchat has started testing a feature, known as Spotlight Replies, to allow comments on the app's Spotlight feature, the company says.

Snapchat gives five reasons why its app is much safer traditional social media platforms.

Regretting your choice of Snapchat handle? Or want to update it to reflect the current you? Well, Snapchat now allows all users across iOS and Android to change their username without any impact on the friend list, Snapcode, Snap score, memories, or other features.

Social media giants Facebook and Snapchat reveal their data shows social media consumption is moving increasingly to highlighted content, and away from friends.

Snap, the company behind Snapchat, increased its share price by nearly 60% after it posted its first-ever net profit, and with daily active users and financial performance both beating analyst expectations. The company's performance demonstrates it is possible to recover from Apple's ad tracking transparency policy.