Displaying items by tag: Customer platform provider

Data reveals time is ripe for business reinvention, as HubSpot listens and develops Content Hub, Service Hub to help businesses scale and grow better

• 74 per cent of Australian businesses say they have changed more in the last four years compared with the last 20 years.
• In 2024, 62 per cent of Australian businesses agree they need to shift from reacting to growth by hiring more employees to scaling with AI and automation.
• Over two-thirds (70 per cent) of Australian businesses say the introduction of AI requires businesses to reinvent.
• 57 per cent say their approach to growth is changing significantly because of generative AI.
• Australia is most likely to feel pressure to do more with less (51 per cent) — nearly 10 per cent higher than the global average.
• 74 per cent of Australian businesses say delivering streamlined, personalised customer experiences is key to business growth and success in 2024.

GUEST RESEARCH: HubSpot, the customer platform for scaling businesses, has released new data that shows Australian companies are transforming their business models in response to global megatrends, including generative AI and changing customer expectations.

Customer platform provider HubSpot and social media app TikTok have announced a partnership to make community-based customer acquisition “easier than ever for B2B brands”, and which they say supercharges lead generation.