GUEST RESEARCH: It may be too early to say whether Twitter's recent rebranding as "X" will hurt the company's traction with its audience or advertisers – but it's not helping. The rebranding of Twitter to "X" is incomplete, with twitter.com remaining the primary web domain and the mobile app unchanged, so forgive us if we refer to this social media property as Twitter for the rest of this report.
Meta's wholly-owned subsidiaries Facebook Israel and Onavo have each been penalised $10 million for engaging in conduct liable to mislead in breach of the Australian Consumer Law.
GUEST RESEARCH: Facebook ads portal traffic drops 10% in a sign of why Meta needs Threads.
GUEST RESEARCH: When Meta Platforms CEO Mark Zuckerberg announced the explosive growth of Twitter competitor Threads – 30 million downloads in the first hours after a Wednesday night launch and 70 million after the first full day of operation – at first, we had to take his word for it.