Displaying items by tag: Advertisers

• TikTok’s Commercial Music Library, via the Symphony Assistant add-on, will provide Adobe Express customers with access to more than a million top and trending songs, empowering them to quickly create, score and publish high-impact TikTok content to grow their brand
• With Adobe Express features, powered by Adobe Firefly generative AI and designed to be commercially safe, and music from TikTok’s Commercial Music Library pre-cleared by TikTok for commercial use, users can confidently create and post TikTok content for their business
• TikTok’s Commercial Music Library will be available in Adobe Express via the TikTok Symphony Assistant add-on starting June 17 at the 2024 Cannes Lions International Festival for Creativity

COMPANY NEWS: Today at the Cannes Lions International Festival for Creativity, Adobe (Nasdaq:ADBE) and TikTok announced an exclusive integration to make TikTok’s Commercial Music Library available in Adobe Express via the Symphony Assistant add-on.

Customer data platform Yahoo Advertising has announced a new integration with Twilio Segment Customer Data Platform (CDP) to “drive greater advertising reach and relevance”, without relying on third-party cookies.

Independent programmatic digital out of home (DOOH) ad tech company, Hivestack, has today launched of a new research division that it says will focus on exploring in-store, programmatic media activation in the metaverse, with legendary computer vision scientist P (Padmanabhan) Anandan joined the company as a special advisor as part of the initiative.

Singapore-based digital media quality platform  Integral Ad Science (IAS) adhieved total revenue of US$79 million for the third quarter ended September 2021, a 32% increase compared to $60.0 million in the prior-year period. 

COMPANY NEWS:  Integral Ad Science, a global leader in digital media quality, today announced that it has been accredited by the Media Rating Council (MRC) for impression and viewability measurement and reporting of display and video ads across Facebook and Instagram. With the continued growth of social advertising, this latest accreditation underscores the valued measurement that IAS offers advertisers across the world’s largest digital platforms including Facebook.

Scroll Media is a digital advertising network of publishers with a focus on branded content, integration and programmatic advertising sales, using cutting edge AI and ML, and they've just expanded their sales team in the Australian market.

Six subsidiaries of media firm Nine Entertainment have paid penalties totalling $159,840 after the competition regulator the ACCC issued them with 12 infringement notices for allegedly charging subscribers and advertisers excessive payment surcharges.

Content streaming service Switch Media has upgraded its AdEase platform to be interoperable with video advertising management software Telaria.

The competition watchdog, the ACCC, says it has an open mind as it prepares, at the direction of the federal government, to undertake an inquiry into the market power of digital platforms, like Facebook and Google, in the Australian market.

Videos on YouTube that are demonetised due to the nature of their content are also being censored, with code embeds ensuring that they are deprecated in search results, a researcher claims.

Australian e-marketing company Upside.Digital has been hit with a $39,600 penalty for breaching the Spam Act.

Google is facing heavy criticism online for new ads that will feature, well, your face. The online giant, through a change in its privacy policy, will now feature comments, names and photos from its users in advertisements on websites around the world.