Interactive says Broadbent brings more than 20 years of experience in business development and customer engagement, making him a pivotal addition to Interactive’s expansion in the region - and in his new role at Interactive, he will be responsible for facilitating growth in the South Australian corridor, forging strategic partnerships and driving customer success.

“Darren’s sales leadership style is grounded in an understanding of technology from both a hardware and software point of view, no matter the customer’s sector,” notes Interactive, adding that before joining Interactive, “Darren served as Team Leader in Maintenance Services and Account Executive at Data#3 and Business Development Executive/Cyber Security Practice Lead at Duco Limited”.

Simon Durkin, Managing Director – Systems, at Interactive, said: “Darren’s expertise in scaling businesses through strategic customer engagement and driving brand awareness is a perfect fit for Interactive. Darren’s appointment represents a significant part of our investment in the South Australian market, which is making an increasingly important contribution to Australia’s technology capability. Darren’s proven track record in business growth will be instrumental in helping customers find the solutions they need in our wide range of services, enabling us to serve as a trusted technology partner.”

“I’m excited to join Interactive’s industry-leading team and reach new heights in the South Australian corridor, ”comments Darren Broadbent.

“I’m passionate about helping customers improve their operations, and Interactive has a real opportunity to shake up the market in South Australia. We have the capability, and now it’s time to make sure our customers know what we can offer. I’m eager to meet with our current and prospective customers, understand their needs, and offer solutions that provide greater value. South Australia is a growing market, and at Interactive, we’re ready to meet customers where they are.”

Simon Durkin concludes “We know it’s hard to find a technology partner that truly stands out, especially in a concentrated market. But now, South Australian businesses have another choice—one backed by 36 years of experience, supporting over 2000 customers across Australia’s industries. At Interactive, we don’t just offer IT services; we bring deep expertise in cloud, cyber security and systems maintenance to help businesses thrive."