Displaying items by tag: MarTech

iTWire listened to Global Chief Design Officer for IBM Consulting, Billy Seabrook, explain how his company works with Adobe, internally and with partners.

iTWire heard Adobe executives Govind Balakrishnan (SVP and GM, Adobe Express) and Pierre Tapia (Director, Adobe Express) talk about Adobe Express.

Despite companies pouring a tremendous amount of capital in the acquisition of MarTech tools over the years, transformation plans are not coming to fruition, leaving businesses with the lingering promise of substantial growth.

Melbourne-based marketing technology consultancy, The Lumery, has appointed Swinburne University of Technology senior lecturer Dr Jason Pallant as its first-ever director of knowledge enablement.

CitrusAd COO, Adam Skinner, tells us how everyone uses “pandemic-proof” CitrusAd without even knowing it. We learn how its MarTech sits between brands and retailers (both in-store and online), what changed during Covid and how did online-shopping-based behavioural shifts affected the business. Also, how did CitrusAd cope with 20x online retail growth?

We also learn which technologies CitrusAd used to scale and how a company that was born in the cloud picked its hyperscale partner. What attracted CitrusAd to Google Cloud instead of AWS and Azure? Plus, what advice would CitrusAd give to other start-ups when it comes to choosing technology partners?

Deloitte Digital is absorbing the teams from specialist consultancies Blended Digital, New Republique and Venntifact, making it Australia's largest provider of marketing technology and digital experience offerings.

Marketing cloud and analytics provider Acoustic has expanded its Sydney and Melbourne offices, and has opened its Australian, cloud-based data centre.