Displaying items by tag: Twilio

Vaughan Webster joins to drive channel strategy and growth

• The partnership aims to make fans feel closer to the club, through Twilio-powered, personalised fan engagement  
• Twilio and Chelsea unveil ‘One in a Twilion,’ an award celebrating women’s contributions to technology 

GUEST OPINION:  “Data Privacy Week presents a great reminder for organisations to reassess their customer privacy policies and prioritise transparent data collection in their marketing strategies.

Twilio Segment is recognized for its strength in AI innovation, unified profiles and data management

COMPANY NEWS: Twilio Inc. (NYSE: TWLO), the customer engagement platform that drives real-time, personalised experiences for today’s leading brands, today announced that it has been positioned in the Leaders Category of the IDC MarketScape for Worldwide Customer Data Platforms focused on B2C users 2024-2025. The evaluation was based on several criteria evaluating CDP solution capabilities including real-time personalisation, generative AI and data activation, as well as company vision and strategy.

Twilio, the leading customer engagement platform, today shared some trends that will shape brands’ customer experience strategies in Australia in the coming year:

Twilio Segment’s Linked Audiences Beta now available for Amazon Redshift

Twilio Segment and AWS customers gain expanded capabilities to drive smarter, more personalised customer interactions and stronger business outcomes

Ever ticked “email me” on a website form and then quicker than you can close your browser tab, your phone starts ringing? It’s like ordering a flat white and getting a long black instead – not exactly what you were after. You might even take the drink, but you probably wouldn’t return to that place? If that rings true you would be part of the 94% of Australian’s that generally want what they asked.

COMPANY NEWS: Twilio, the customer engagement platform that drives real-time, personalised experiences for today’s leading brands, announced an integration in collaboration with OpenAI to bring the company’s new Realtime API to the Twilio platform. The integration of streaming speech-to-speech (S2S) capabilities – part of the Realtime API – will enable over 300,000 Twilio customers and more than 10 million developers to build powerful conversational AI virtual agents leveraging OpenAI’s flagship multilingual and multimodal GPT-4o model.

COMPANY NEWS: Twilio, the customer engagement platform that drives real-time, personalised experiences for today’s leading brands, announced the global availability of Rich Communication Services (RCS) messaging via its Programmable Messaging and Verify APIs.

Growing from a developer-first programmable telephony platform, Twilio products are now embedded in organisations big and small worldwide. About a third of the world's email goes through Twilio SendGrid, while companies like Electrolux have replaced their contact centres with Twilio Flex.

GUEST RESEARCH: Twilio, the customer engagement platform that drives real-time, personalised experiences for today’s leading brands, today released its annual State of Personalisation Report, which highlights perspectives and predictions from business leaders across twelve countries and a diverse range of industries. The report, now in its fifth year, underscores how evolving consumer demands are driving business leaders to focus on delivering predictive, emotionally intelligent, and highly personalised customer experiences. AI is central to this shift, with businesses utilising more dynamic models and metrics, enhancing interoperability between tools such as Customer Data Platforms (CDPs) and data warehouses, and prioritising data privacy and the ethical use of AI.

COMPANY NEWS: Twilio, the customer engagement platform that drives real-time, personalised experiences for today’s leading brands, today announced Linked Audiences and the debut of the Segment Data Graph – new product features that enhances Twilio Segment’s interoperability with data warehouses – driving efficiencies for businesses that rely on data warehouses for storing customer data, and need a real-time, unified view of their customers. These capabilities allow technical marketers to easily combine the benefits of real-time data from CDPs with the complete, yet often harder to access data warehouse/lakehouse datasets. This not only supercharges marketing strategies, but also unlocks the transformative potential of AI, ensuring marketers can fully leverage advanced models to drive better customer engagement results.

GUEST RESEARCH:  Twilio poll highlights key challenges for brands in winning over customers as cost pressures persist

COMPANY NEWS: Twilio, the customer engagement platform that drives real-time, personalised experiences for today’s leading brands, today announced that Chris Koehler has been appointed chief marketing officer. Chris brings over 25 years of expertise in customer engagement and marketing technology, and a proven track record of driving growth and innovation at industry-leading companies.

GUEST RESEARCH: Businesses are successfully using artificial intelligence (AI) to power more personalised, intelligent interactions with their customers, but face challenges around transparency and lack of customer data, according to new research from Twilio.

By embedding data provided by Twilio Segment’s ‘Golden’ Customer Profiles in Flex, employees have deeper insights into customer behaviours and preferences, enabling more tailored interactions

COMPANY NEWS: Twilio has welcomed two new leaders, reporting to CEO Khozema Shipchandler: Thomas Wyatt as president of segment and Inbal Shani as chief product officer of the Twilio Communications business unit.

GUEST RESEARCH: Businesses are integrating customer data platforms with AI and analytics to personalise customer experiences and drive business success, according to a new report from Twilio Segment.

Graph database and analytics provider Neo4j has hired ex-Twilio APJ exec Kristen Pimpini to lead the company's Asia-Pacific region. Pimpini has also led sales for Telstra, Braemac, and Aspect Software.

COMPANY NEWS: Twilio, the customer engagement platform that drives real-time, personalised experiences for today’s leading brands, today announced the honourees of its AI Startup Searchlight awards, which recognises innovative startups that are creatively using Generative artificial intelligence (AI) and Twilio to enhance digital communications and experiences for their customers.