Displaying items by tag: RCS messaging

Ever ticked “email me” on a website form and then quicker than you can close your browser tab, your phone starts ringing? It’s like ordering a flat white and getting a long black instead – not exactly what you were after. You might even take the drink, but you probably wouldn’t return to that place? If that rings true you would be part of the 94% of Australian’s that generally want what they asked.

Juniper Research in its report forecasts that the RCS will be the fastest-growing conversational commerce channel over the next five years. The growth is attributed to support from operators and the growing interest of enterprises who want to benefit from the channel.