Displaying items by tag: digital cards

Hyper-personalisation: the AI trend accelerating customer relationships in banking

GUEST OPINION by Krishna Kumar, Business Head Australia, Newgen Software Technologies: With 98.9% of banking online or via mobile apps1, coupled with the rise in mobile wallets and digital cards, its natural AI-powered customer interactions are revolutionising the sector. And it’s happening through hyper-personalisation—an AI-driven approach that transcends generic customer segments to understand and anticipate customers' individual preferences—that will shape the industry for years to come.

Bank of Queensland (BOQ) is migrating its debit cards management to the FirstVision platform from payments and financial services technology provider Fiserv in a move it says will bring an enhanced set of capabilities to debit card holders.

Bankwest, a division of the Commonwealth Bank, has launched its digital cards feature, allowing customers to activate a credit card via the bank’s mobile app prior to receiving the physical card.