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Thursday, 18 July 2024 13:05

The future of banking is not simply personalised, it's hyper-personalised

Hyper-personalisation: the AI trend accelerating customer relationships in banking

GUEST OPINION by Krishna Kumar, Business Head Australia, Newgen Software Technologies: With 98.9% of banking online or via mobile apps1, coupled with the rise in mobile wallets and digital cards, its natural AI-powered customer interactions are revolutionising the sector. And it’s happening through hyper-personalisation—an AI-driven approach that transcends generic customer segments to understand and anticipate customers' individual preferences—that will shape the industry for years to come.

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