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Thursday, 18 July 2024 13:05

The future of banking is not simply personalised, it's hyper-personalised

Hyper-personalisation: the AI trend accelerating customer relationships in banking

GUEST OPINION by Krishna Kumar, Business Head Australia, Newgen Software Technologies: With 98.9% of banking online or via mobile apps1, coupled with the rise in mobile wallets and digital cards, its natural AI-powered customer interactions are revolutionising the sector. And it’s happening through hyper-personalisation—an AI-driven approach that transcends generic customer segments to understand and anticipate customers' individual preferences—that will shape the industry for years to come.

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WEBINARS & EVENTS

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CYBERSECURITY

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New initiatives to combat SMS scams and build confidence in Australian phone numbers and brands
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Milestone Systems Expands XProtect with Enhanced CLOUD Integration, Advanced Vehicle Analytics
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PEOPLE MOVES

Tenable Appoints Scott Magill as Country Manager for Australia and New Zealand
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Dirk Vorster Joins Wild Tech to Strengthen Business Development and Industry Alliances
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SAP expands ANZ leadership with two key appointments
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GUEST ARTICLES

Dryad Networks demonstrates first fully functional drone prototype for detecting, locating, and monitoring wildfires
COMPANY NEWS: Dryad’s Silvaguard drone system extends Silvanet’s ultra-early fire…
SevenRooms unveils new AI features to power ‘SuperHuman Hospitality’, ‘helping restaurants’ personalise, streamline & save time
AI Responses, AI Feedback and AI Note Polish are giving…
How AI can supercharge your productivity at work in 2025
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SOTI and Urovo Partner to Combat Device Downtime with Proactive Battery Management and Remote Support
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Guest Opinion

How AI can supercharge your productivity at work in 2025
GUEST OPINION: The workplace is undergoing a profound transformation driven by…
Unlock online freedom with a free VPN
GUEST OPINION: The internet is a vast and powerful tool,…
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GUEST OPINION: Artificial intelligence (AI) is already woven into our…
What are haplogroups, and how do they connect with ethnicity?
GUEST OPINION: People interested in their genetic composition can learn…
Why Missouri car accident victims should act fast to protect their legal rights
GUEST OPINION: When a car accident in Independence, Missouri, happens,…
What to bring to your first meeting with a Florida personal injury lawyer
GUEST OPINION: Meeting with a personal injury lawyer for the…
How to prevent tool wear and damage in CNC Aluminum Processing
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Govt must Incentivise People Initiatives to Beat Productivity Slump
GUEST OPINION: “The Government has to start incentivising people-focused initiatives…
Network Technologies Driving Sustainability for Education and Hospitality in 2025
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ITWIRETV & INTERVIEWS

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RESEARCH & CASE STUDIES

Workplace Tug-of-War: Organisations Mandate Office Days, But Employees Push for More Flexibility
New research confirms workplace policies are in flux, with two-thirds…
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Channel News

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