Chinese telecommunications equipment vendor Huawei Technologies says it will end its role as a major sponsor of the NRL team Canberra Raiders after this season.
Chinese vendor Huawei Technologies has launched a new ICT platform at the recently opened Huawei Raiders Training Centre – home of National Rugby League (NRL) club, the Canberra Raiders.
ANALYSIS In August 2018, Huawei was told that it was not going to be able to bid for something which could prove to be its biggest source of revenue in Australia: 5G contracts.
Huawei Australia has assured the Canberra Raiders that it will not be deterred from its sponsorship of the club, despite the continuing uncertainty caused by suspension of the 2020 National Rugby League season due to the coronavirus pandemic.
Huawei Australia has boosted its sponsorship of rugby team the Canberra Raiders, becoming the naming rights sponsor for the Huawei Raiders Centre in the ACT, with the announcement coming just two days after the company revealed a restructure of its Australian operation and the shedding of about 500 jobs.
Huawei Australia is donating over $34,000 to Deaf Australia following its partnership with the charity and the Canberra Raiders in the National Rugby League Charity Round last month.
In an address to the National Press Club in Australia, Deaf Australia CEO Kyle Miers hailed the success of the Huawei-developed StorySign Artificial Intelligence technology and has called for additional funding to help increase the usage of similar new technologies to support greater numbers of deaf Australians.
Huawei Australia is partnering with NRL club Canberra Raiders and Deaf Australia – the deaf-led peak organisation representing deaf people in Australia – to attempt to break a World Record at the Raiders vs Manly Sea Eagles National Rugby League (NRL) game this coming Sunday (25 August) in Canberra.
Huawei Australia has signed a new two-year contract to continue as major sponsor of the National Rugby League team, Canberra Raiders.
Huawei is helping the Canberra Raiders NRL football club to create a team of high-performance players.
Chinese ICT giant Huawei’s continued push to raise its brand awareness in the Australian market has been boosted by the extension of the major sponsorship of the Australian National Rugby League team the Canberra Raiders until the end of the 2019 season.
The AFL season kicks off tonight, so the announcement of a five year sponsorship deal between ICT vendor Huawei and the Gold Coast Suns is well timed.
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