Wednesday, 01 April 2020 11:09

Huawei faces more tough times ahead in Australia

By
Huawei faces more tough times ahead in Australia Image by Brigipix from Pixabay

ANALYSIS In August 2018, Huawei was told that it was not going to be able to bid for something which could prove to be its biggest source of revenue in Australia: 5G contracts.

And a few days back, the company had to pull out of its existing biggest contract in this country: a $136 million deal with WA to build and maintain digital radio services that would provide voice and data services across the rail network in Perth.

At the beginning of March, Huawei went through a restructure, getting rid of its board and also axing 500 jobs. On Wednesday, the company put out an announcement reiterating its commitment to sponsorship of the NRL team, the Canberra Raiders.

Ostensibly, this was intended to reassure the Raiders at a time when the NRL season is in limbo due to the ongoing coronavirus pandemic. But it was also a reassurance to its commercial clients that it is not planning to cut and run despite the major setbacks it has faced.

A re-evaluation of its position will probably have to be made at the point when 5G networks are adopted in toto by the likes of Optus and Vodafone Hutchison Australia; both companies built their 4G offerings on Huawei's infrastructure but will have to shift to other companies for 5G. Optus has said it would mainly use Swedish provider Ericsson while Vodafone has opted for Nokia.

This process will take at least another five years to be completed, so there is a reason for Huawei to keep the carrier side of its operations going at least until then. But as the amount of work gradually reduces, there are likely to be staff cuts in this area.

Newer Huawei smartphones are unlikely to be bought by Australians in large numbers given that the proprietary Google apps — Gmail, YouTube, Maps, Drive and the Play Store — are absent, due to an American ban. That means the consumer side of the business will not see much revenue.

If Google were to gain an exemption from the ban allowing it to sell the proprietary Android apps to Huawei, then the prospects of the Chinese firm's smartphones gaining market share would be good. The hardware is said to be good, with the camera outstanding.

But this is a third-party opinion; iTWire has repeatedly attempted to obtain a recent smartphone from Huawei for review, but has not been successful. Hence an opinion about other apps on the devices cannot be offered.

The company has other ongoing contracts in Australia which need to be serviced. iTWire understands that Huawei Australia operates private networks for several mining operators. Additionally, there are clients like Sydney Trains, NSW Ambulance, Southern Cross University, James Cook University and the Gold Coast Suns.

Nothing will happen tomorrow or the day after either. But it looks like a company which has had operations in Australia for the last 16 years will be reduced to a token presence before the next decade arrives.


Subscribe to Newsletter here

NEW OFFER - ITWIRE LAUNCHES PROMOTIONAL NEWS & CONTENT

Recently iTWire remodelled and relaunched how we approach "Sponsored Content" and this is now referred to as "Promotional News and Content”.

This repositioning of our promotional stories has come about due to customer focus groups and their feedback from PR firms, bloggers and advertising firms.

Your Promotional story will be prominently displayed on the Home Page.

We will also provide you with a second post that will be displayed on every page on the right hand side for at least 6 weeks and also it will appear for 4 weeks in the newsletter every day that goes to 75,000 readers twice daily.

POST YOUR NEWS ON ITWIRE NOW!

PROMOTE YOUR WEBINAR ON ITWIRE

It's all about Webinars.

These days our customers Advertising & Marketing campaigns are mainly focussed on Webinars.

If you wish to promote a Webinar we recommend at least a 2 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site itwire.com and prominent Newsletter promotion https://www.itwire.com/itwire-update.html and Promotional News & Editorial.

For covid-19 assistance we have extended terms, a Webinar Business Booster Pack and other supportive programs.

We look forward to discussing your campaign goals with you. Please click the button below.

MORE INFO HERE!

BACK TO HOME PAGE
Sam Varghese

website statistics

Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.

BACK TO HOME PAGE

ZOOM WEBINARS & ONLINE EVENTS

GUEST ARTICLES

VENDOR NEWS

Guest Opinion

Guest Interviews

Guest Research & Case Studies

Channel News

Comments