Friday, 06 August 2021 17:21

Scroll Media takes stroll across the ditch, expands team in Australia


Scroll Media is a digital advertising network of publishers with a focus on branded content, integration and programmatic advertising sales, using cutting edge AI and ML, and they've just expanded their sales team in the Australian market.

Scroll Media. The company represents several large digital publishers in A/NZ, and its expanded Australia sales team now includes Adam De Roma and Tom Drinkwater, based in Sydney, with Terry King in Melbourne consulting across the network.

We're told De Roma and Drinkwater "come with a wealth of digital media experience across a number of publishers in Australia and UK", while King was "formerly General Manager Publishing at Bauer Media Australia."

De Roma joins Scroll from IGN, Foxtel and Network 10, with 12 years of experience in digital and broadcast media.

Meanwhile, DrinkWater spent four years at Sports Entertainment Network since moving from London where he worked at TalkSport. Both executives are described has having "strong media agency relationships and are excited to be working with a premium suite of publishers, that offer something unique to the Australian market."

Scroll Media explain that it represents some well-known specialist digital platforms, inclduing Healthline, Reuters, Gameloft, ITPro, Cricbuzz, Rugbypass and Accuweather to name a few, representing a digital audience opportunity of over 9 million Australians every month, and no doubt a huge proportion of New Zealanders, too.

With offices in Sydney and Auckland, Scroll Media reminds us it was founded by Jane Ormsby who has over 15 years of digital advertising and publishing experience across AU, NZ and the UK.

Scroll Media also reports looking at partnering with more publishers in future to grow its offering to advertisers.

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Alex Zaharov-Reutt

Alex Zaharov-Reutt is iTWire's Technology Editor is one of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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