Displaying items by tag: Personalisation

In today's fiercely competitive marketplace, capturing customer attention is more challenging than ever. Brands are vying not just for visibility but for meaningful engagement that fosters loyalty and drives business success. Recognising this imperative, Braze—the leading customer engagement platform—has unveiled a suite of ground-breaking product innovations at its annual customer conference, Forge 2024.

New research from Accenture finds the world is in the midst of a massive technology shift, as AI and other disruptive technologies become “Human by Design”—much more human-like and intuitive for people to use— and usher in a new era of unprecedented productivity and creativity. The research further suggests that as human-centric technologies wield even greater capabilities, are easier to interact with and become even more seamlessly embedded across every aspect of our lives, we are moving toward a world where the technology around us will become more omnipresent, yet also more invisible.

Customers expect personalisation during every brand interaction — but they don’t trust brands to keep their personal data secure and to use it responsibly, according to a new report from customer engagement platform Twilio.

Business software provider Zoho launches Canvas for Zoho CRM, a design studio for CRM personalisation, which enables businesses to create their own CRM interfaces that are suited to each employee without IT or developer involvement.

Business applications company Progress has announced new digital marketing capabilities with the latest release of its SaaS analytics, personalisation and optimisation system Sitefinity Insight.

In a move that the VERSA agency claims will revolutionise website design and marketing, it has launched a global-first navigation-less and bot-activated website - the first to dynamically present relevant content based on ongoing conversation with online visitors.

Consumers and businesses alike are on an intense bootcamp right now in establishing effective virtual communications. Customer Communication Management and Experiences provider, iLiveIT, has built a platform to drive hyper-personalised, hyper-scaled communications and says its Oracle Cloud that gave the power to make it work.

Optus has released a white paper based on its recent Enterprise 4.0 survey which the telco says provides insights into how Australian businesses can drive revenue growth through personalisation.

AWS has launched a series of AI services at its AWS re:Invent conference that can be used in applications without requiring developers to have specific machine learning expertise.

Auckland, 10 July 2017 – Companies must align omnichannel design with brand values to deliver memorable customer experiences.

Digital coupons will take advantage of personalisation to grow by 60% to more than 360 billion by 2021, while social media and use of bots drive customer engagement and coupon delivery.

Brisbane, August 2, 2010 - Sitecore, Australia's leading provider of online market solutions, is hosting an exciting webinar this week 'When Every Click Counts: From Visitor Analytics to Real Time Personalisation'.