Displaying items by tag: Market research

The process of scaling up your business is an exciting time for any owner. You are likely experiencing a period of growth and success, where the future looks bright and opportunity beckons. 

GUEST RESEARCH:

71% of market researchers agree that within 3 years, synthetic responses will make up more than half of data collection, according to the 2025 Market Research Trends Report from Qualtrics 

Market research teams using advanced AI and synthetic personas report growing budgets and influence 

Business trends change all the time since the environment is so competitive, and all entrepreneurs know that new strategies are constantly needed to guarantee that competitors can be kept in check.

iPhones dominated Kantar's lists of the five top-selling smartphones in the first quarter of 2023.

A new report sponsored by enterprise software giant Oracle, has revealed a deep malaise affecting almost half of Australians in the wake of the Covid 19 pandemic. The report claims that the answer to the problem might be found in introducing more humour to advertising.

Kantar's 4Q21 smartphone OS report shows at least one iPhone 13 model in the top three in all reported markets.

Market research and investment advisory firm Forrester Research has suffered a data breach, with material available to its clients through Forrester.com being exposed by an attacker.

Australian print newspapers are continuing their long decline in circulation, but online readership is up.

For the first time, less than half of all smartphones in Australia were acquired via mobile services contracts in 2013, according to new research released today by technology analyst firm Telsyte.

 One third of Australian now use smartphones to access the Internet, and half us are online at least once a day

Gartner attempts to track the maturation of technologies with its famous 'hype cycle', but the rise of social media might just present another means of gauging how a technology is rated.

After several years of the research, global mobile industry body has come out with what it says are definitive data on mobile device penetration: global mobile subscriber numbers of 3.2 billion and total active connections of 5.9 billion by the end of 2012.

The latest findings from Roy Morgan research suggest that only 29 percent of businesses expect the NBN to benefit or be useful to their business.

Ninefold®, the Australian public cloud compute and cloud storage company, is offering business and individuals with an online presence the opportunity to generate revenue while they sleep, via the Ninefold Affiliate Program, now launched.

Consumer grade unified communications services are riding into enterprises on the wave of 'bring-your-own-device', threatening vendors of both premises-based and cloud-based IP telephony, video and UC products, according to research firm Telsyte.

The uptake of smartphones in the last few years has been astonishing, and nowhere more so than in Australia, but one analyst firm says that, in Europe and the USA, their high price and a perceived lack of need for their functionality are turning consumers off the devices.

The ACMA is predicting a new wave of innovative, interactive applications and services, driven by the availability of 'next generation networks'. While high bandwidth is not necessarily a feature of an NGN, nor of the expected applications, realisation of the ACMA's forecast will inevitably lead to increased demand for bandwidth.

Market research firm Telsyte expects M2M applications to present a near $300 million opportunity for carriers over the next four years, and "many times more for application developers" as the Australian mobile services market grows from around 29 million subscriptions this year to 35 million by June 2015.

In Australia's fast changing group-buying market travel has surged from being the smallest to the largest deal category in the space of a single quarter, and in six months the number of sites has quadrupled to 80.

The Android market is tipped to fragment as demand surges for low cost smartphones that will not have the grunt to run the latest version of the Android OS, 4.0, dubbed Ice Cream Sandwich.