Displaying items by tag: Kantar

Q3 2024 smartphone sales have surged in the West but were dragged into negative territory by significant plunges in the massive China and Japan markets, according to the latest figures from mobility research group Kantar,

COMPANY NEWS: Bain & Company, Kantar and Qualtrics today release an update to their jointly-endorsed Global Standards for Customer Experience (CX) following a 10-week industry-wide consultation. The revised standards, now available at cx-standards.com, are the result of cross-industry outreach and collaboration from the three firms, and introduce a common language for excellence in CX with the aim of elevating the quality of CX practices across all sectors. Designed to guide businesses’ CX programmes, the standards offer proven strategies for superior customer experience.

Consumers are embracing Artificial Intelligence in the smartphone market, with preliminary data suggesting that successfully messaging and marketing ‘halo’ AI features in devices can help influence consumer behaviour, according to the latest Worldpanel ComTech study from marketing data and analytics company Kantar.

Amazon plans to introduce advertisements to its Prime Video streaming service in 2024 in order to churn more content and create more TV shows and movies.

Switching providers becomes more prevalent, as do free trials and ad-supported plans.

Video on Demand (VoD) enabled households that have access to at least one video streaming service in Australia increased to 6.24 million, up 114k, quarter on quarter, representing 62.6% of households, according to a new Entertainment on Demand study by evidence-based insights and consulting company Kantar.

iPhones dominated Kantar's lists of the five top-selling smartphones in the first quarter of 2023.

Streaming company Netflix’s crackdown on password sharing in Spain in Q1 2023 has resulted to a loss of over one million users, according to media company Kantar.

Marketing data and analytics company Kantar has released its Worldpanel ComTech OS Smartphone data uncovering consumer behaviour in the smartphone market.

A rough estimate of 6.11 million Australian households subscribed to at least one video streaming service in Q422 representing 61% households—a decline of 38,000 households quarter on quarter (a softer fall from the 180,000 decline last quarter), according to Kantar Worldpanel’s Entertainment on Demand study in Australia, which examined consumer behaviour within the Video on Demand (VoD) market over three months to December 2022.

Six million households in Australia subscribe to at least one video streaming service in Q2 22 with Netflix as the dominant streaming provider, according to a study by data, insights, and consulting company Kantar.

Kantar's 4Q21 smartphone OS report shows at least one iPhone 13 model in the top three in all reported markets.

Entertainment on demand is already a well-established service in the US and UK, and client demand has driven its expansion in Germany, and next in Australia, according to data, brands, and insights research firm Kantar.

Latest data from Kantar shows consumers are making the most of reduced COVID restrictions, allowing for a more personalised in-store smartphone purchasing experience, although in-store shopping experiences are something many people are finding challenging in Australia due to ongoing COVID lockdowns that either continue or have ended but could start up again at any time.

Kantar has released its smartphone OS data for the first quarter of 2021, which follows last year’s iPhone 12 series launch, and shows it has delivered YoY growth for iOS across EU5 (+3.6% pts), USA (+4.9% pts.) and Australia (+3.5% pts.). Coupled with Huawei continuing to haemorrhage sales in all reported markets, Android struggles to keep up despite some strong sales share growth among individual brands.

The latest data from Kantar "shows 25% of iPhone 12 models were bought for ‘5G capability’ across major Markets and significantly over-indexed vs. the average smartphone bought", with the iPhone 11 still very popular and Samsung's sales share also up by 2.3%.

The latest stats on OS marketshare from Kantar to the end of Q3 2020 are in, showing iOS has grown everywhere except the Germany, Japan and China, although Android is still dominant with "mid-tier manufacturers and devices driving consumer purchasing decisions during COVID-19, including migration to online buying".

Data, insights and consulting firm Kantar says smartphone purchasing has shifted to online channels during the coronavirus pandemic, with nearly two-thirds of sales in the second quarter of 2020 coming from digital buys, up 11% year-on-year in Germany, the UK, Spain, Italy, France, the US and Japan.

Purchases of both Android and Apple smartphones fell in the first quarter of the year, with a combined drop of 23%, the data insights company Kantar said in a statement on Thursday.

iOS share of smartphone purchasing in Australia has seen a decline of 2.9% from 46% in the three months ending December 2017 to 43.1% in the three months ending December 2018, according to the latest global report of OS shares of smartphone purchasing from Kantar Worldpanel ComTech.

Apple’s share of global smartphone sales leapt significantly in the three months to the end of September, with the iPhone X remaining the top selling device for the quarter and reaching its highest share yet of 9.1%.