In 1972, French journalist Franklin Loufrani was tasked with spearheading a feel-good campaign for the France Soir newspaper. The publication’s goal was to counter widespread social and political unrest prevailing at the time. So it came to pass that Franklin Loufrani created the yellow smiling face that is internationally recognised today as ‘Smiley’, with the simple logo establishing itself as a beacon of hope and positivity for generation after generation.
Debit card provider eftpos has rebranded its business, unveiling a new-look logo and brand refresh to better reflect what it says is its digital transformation.
Mystery surrounds the fact that Telstra, one of the Australian corporations most concerned about its mentions in the media, did not notice that its name was mentioned by iTWire as a sponsor of the defence lobby group Australian Strategic Policy Institute on at least four occasions [1, 2, 3, 4] even though it had ended its sponsorship of the organisation at the end of June 2019.
From "Kaspersky Lab" to "Kaspersky", the company has been protecting its customers for more than two decades, and has transformed from anti-virus vendor to a global security leader where in today's world, the sky's no longer the limit.
Members of the American official delegation to MWC in Barcelona have been careful to avoid any connection to Huawei to the extent that they even did not sport the official lanyards, which were sponsored by the Chinese telecommunications company, when speaking to the media.
Onya cobbers, eftpos has announced it is "the first card payments platform to adopt the Australian Made logo, demonstrating the company’s ongoing commitment to Australian consumers, merchants and the local industry".
If you take a quick glance at the new Dropbox logo, you might not notice any difference, but the company is going all out to focus on creative energy and to engage users.
Armed with a new GoCatch logo and a new tagline, the taxi bookings disruptor has disrupted its own identity in a bid to own its journey.
A brand new Logitech has emerged from the cocoon of the old, boasting of being a company with design at its core that promises delivery of amazing experiences.
The newly formed United States Cyber Command might actually have an understanding of security, and a sense of humour as well.
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