Wednesday, 03 October 2018 00:00

Strewth! eftpos is first card payments platform to adopt 'Australian Made' logo


Onya cobbers, eftpos has announced it is "the first card payments platform to adopt the Australian Made logo, demonstrating the company’s ongoing commitment to Australian consumers, merchants and the local industry".

Australian Made chief executive Ben Lazzaro said eftpos was one of the best-known and most innovative technologies to carry the famous green and gold kangaroo Australian Made logo, stating the combination of two authentic Aussie icons makes a "strong statement" to the marketplace.

Lazarro said: “eftpos is a household name and it’s wonderful to think that when consumers are next at the checkout buying Aussie products, they can be doing so via the eftpos system – another fantastic Aussie innovation.

“The organisation should be commended for its commitment to local payments development and providing Australians with best-in-class systems and solutions.”

eftpos managing director Stephen Benton said eftpos wanted to celebrate its Australian roots and ownership, hence its decision to join Australian Made.

He added: “Our Australian-ness is very important to us, to our members, merchants and consumers.

“eftpos is a payment functionality that has operated in Australia for 34 years and being Australian strongly influences the way we operate our daily business – it’s who we are and what we do.”

For those needing a brief refresher, the company reminds us that it "launched in 1984 as one of the world’s first electronic payment platforms, and recently upgraded through infrastructure and product development", with "the eftpos system enabling Australians to take control by spending their own money".

Benton stressed that the eftpos points of difference included "security, reliability, cash out and transactions being processed in real-time, which means consumers always know what their bank balance really is.

“We pay our taxes in Australia and all our transactions are processed here, not offshore. Our rock-solid platform, with built-in system redundancy, provides stability and security.

"There hasn’t been a single eftpos network outage since the current platform launched in 2014.

“We are now developing ways to help customers keep control of their money whilst having access to state-of-the-art functionality, like instantly paying their friends over mobile phones, or paying for public transport using their eftpos card or mobile", concluded Benton, a man clearly bent on getting as many people to use and love eftpos as possible!

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Alex Zaharov-Reutt

Alex Zaharov-Reutt is iTWire's Technology Editor is one of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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