Displaying items by tag: Branding

A pioneer of LogRhythm’s Asia Pacific operations, Joanne Wong’s appointment reinforces LogRhythm’s commitment to employee advancement through strategic internal promotions

COMPANY NEWS: Australian massive IoT company Thinxtra today announced it has completed a rebrand as part of its investment into end-to-end, high-accessibility Internet of Things solutions to help create additional revenue streams, improve operations and drive sustainability for its customers in Australia, New Zealand, Hong Kong and Macau.

Telstra announced a campaign to introduce its new brand positioning, Australia Is Why. The new campaign showcases the role Telstra plays in supporting Australia and its diverse communities and was created by long-term agency partner, The Monkeys, part of Accenture Interactive.

Atlanta-based global software company GT Software has rebranded as Adaptigent.

Communications software and cloud infrastructure provider Symbio Networks has undertaken a major brand update, including a new logo, to reflect what it says is the company’s Asia Pacific growth strategy and expanded product portfolio.

Debit card provider eftpos has rebranded its business, unveiling a new-look logo and brand refresh to better reflect what it says is its digital transformation.

Newly listed Australian healthcare services company Opyl - formerly known as ShareRoot before a rebranding - has now started trading on the ASX under its new name.

 Board International has established an office in Brisbane for the first time and appointed former Acterys partner director Richard Warr to lead the expansion of its business to Queensland.

Food delivery company Deliveroo is set to have 200 "virtual brands" across Australia, with “virtual restaurants” it says will allows existing restaurants to increase revenue and customers by offering new or complementary cuisines from their current kitchen.

Global HR solutions company Ajilon has rebranded its Australian organisation as Modis.

Netflix has been hit by a new zero-day phishing scam using fake Netflix branding, with security firm MailGuard warning that the popular global video streaming service has become a favourite vehicle for email fraudsters.

The "YouGov BrandIndex" has announced its 2017 Brand Advocacy Rankings in Australia, showing Netflix’s customers are the strongest advocates of any brand in Australia.

Unified communications company Polycom has appointed 25-year communications veteran Jim Cullinan to a newly created role of vice-president, Buzz and Brand.

If you take a quick glance at the new Dropbox logo, you might not notice any difference, but the company is going all out to focus on creative energy and to engage users.

IT aggregation and facilitation firm NEXTGEN has facilitated its acquisition of digital IT marketing and branding firm Bang to help its channel build their businesses.

Twitter has launched a new look for its service in what the company says is a complete refresh of its products to give users a better experience.

Cloud-based SaaS solutions provider Freshdesk has launched a new umbrella brand and renamed the company as part of a move to bring together its suite of business software.

Australian EFTPOS payments provider Tyro Payments has appointed former UBank executive Natalie Dinsdale as its new head of Brand & Marketing.

POSmusic, a global marketing platform that helps brands connect and engage with customers through music, says Australian brands will now be able to offer their own branded music apps for the first time with their newly launched platform.

The Macquarie Telecom group has rebranded the company to reflect and bring a “clearer focus” to its three businesses operating in the areas of cloud services, telecommunications and government.