Switching providers becomes more prevalent, as do free trials and ad-supported plans.
Video on Demand (VoD) enabled households that have access to at least one video streaming service in Australia increased to 6.24 million, up 114k, quarter on quarter, representing 62.6% of households, according to a new Entertainment on Demand study by evidence-based insights and consulting company Kantar.
Roy Morgan's research shows that while Foxtel, Disney+ and Amazon Prime Video showed strong growth in viewer numbers during 2021, Netflix is still the top dog.
Despite the eased restrictions during early 2021, pandemic-wary Australians are switching on entertainment subscriptions at a rapid pace and had a total of 42 million subscriptions at the end of June 2021, up from 37 million in June 2020, according to new research from emerging technology analyst firm, Telsyte.
Optus is introducing Optus SubHub - an application that simplifies content subscriptions and memberships by putting them in one place and allowing eligible Optus customers to save money and discover new content options.
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