Thursday, 30 July 2020 10:52

Consumers shift to online purchases of smartphones due to pandemic

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Consumers shift to online purchases of smartphones due to pandemic Image by mohamed Hassan from Pixabay

Data, insights and consulting firm Kantar says smartphone purchasing has shifted to online channels during the coronavirus pandemic, with nearly two-thirds of sales in the second quarter of 2020 coming from digital buys, up 11% year-on-year in Germany, the UK, Spain, Italy, France, the US and Japan.

In a statement, Kantar insight director Jennifer Chan said: “iOS displays strong year-on-year sales share performance in the quarter; the launch of iPhone SE hit the right spot with consumers and the popularity of iPhone 11 continues.

"Both iPhone SE and iPhone 11 interchangeably take the top 1 and 2 model seller spots in Germany, the UK, Spain, Italy, France, the US, Australia and Japan. Even in China, where Huawei is almost half of smartphone sales, iPhone 11 is the number 1 model sold.

"Samsung A series sales performance continues in positive strides, with 2019 A series out-performing sales of A series 2020 launches. The appeal of A series has left a tough act for Samsung S20 flagship to follow; of the Germany, UK, Spain, Italy and France markets, S20 flagships only appear in the top 10 model sellers in the UK."

Chan said the desire for lower cost smartphones was a trend Kantar had been monitoring for a while, from the category disruption caused by Huawei, the rise of Chinese brands, Samsung A series relaunch and now to the launch of iPhone SE.

kantar

"The emphasis on high-quality smartphones, at a fraction of flagship prices, couldn’t be more relevant at a time when many consumers are feeling financial pressures as a result of COVID-19," she said.

"In Germany, the UK, Spain, Italy and France, Xiaomi achieved phenomenal year-on-year sales growth this quarter, up 6% and overtook Huawei to become the third most sold brand.

"In Italy, Xiaomi made up 24% of sales share, just one point shy of Samsung. In Spain, Xiaomi took 40% sales share, leaving a gap of 18 share points to the next competitor, Samsung.”


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Sam Varghese

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Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.

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