Displaying items by tag: YouTube Premium

Google appears to have begun warning YouTube users who have ad blockers in their browsers when they try to access videos on the site.

Roy Morgan's research shows that while Foxtel, Disney+ and Amazon Prime Video showed strong growth in viewer numbers during 2021, Netflix is still the top dog.

Entertainment on demand is already a well-established service in the US and UK, and client demand has driven its expansion in Germany, and next in Australia, according to data, brands, and insights research firm Kantar.

Milennials who use streaming services or use an Apple device capable of streaming are the key target market for Apple TV+ when it debuts later this year in a “crowded, and growing, streaming TV” Australian market.

Netflix says nearly 14 million Australians now have access to some form of pay TV or subscription TV, up 11.8% on a year ago, with the increase driven by Netflix as well as other SVOD services including Stan, YouTube Premium and Amazon Prime Video.

Market researcher Roy Morgan says more than 9.8 million Australians have access to Netflix, and the number could pass the 10 million milestone this quarter.