A rough estimate of 6.11 million Australian households subscribed to at least one video streaming service in Q422 representing 61% households—a decline of 38,000 households quarter on quarter (a softer fall from the 180,000 decline last quarter), according to Kantar Worldpanel’s Entertainment on Demand study in Australia, which examined consumer behaviour within the Video on Demand (VoD) market over three months to December 2022.