Displaying items by tag: comScore

Facebook, Amazon, Google are the companies most at risk from regulatory crackdown in the advertising sector, according to the latest Thematic Scorecard for the sector from analyst firm GlobalData.

While Apple and Google vie for the biggest app store (it is Google Play at the moment), the stark realisation is that half of US smartphone users don’t ever download an app.

Meanwhile, Facebook is the top smartphone app, beating YouTube and Google, Snapchat snaps up a top 15 app ranking and smartphones have a 76.6% US market penetration.

Yahoo! is well and truly back in the game, overtaking rival Google to become the most visited website in the US in July.

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that UKOM, the leading voice for online audience measurement for advertisers, media agencies and online media owners in the UK, has signed an agreement confirming comScore as the new partner for online media measurement in the UK market as of 2013.

According to rankings from Internet measurement company, comScore, in June, Microsoft sites were the most popular with Australian Internet users, ahead of Google by the slimmest of margins.

Digital measurement company 'comScore' has scored Google+ as having 25m+ users, getting to that rather nice number super quickly.

Leadership in mobile advertising is likely to shift away from Europe and North America to Asia and Africa.

Internet measurement company, comScore, has ramped up its presence in the Asia Pacific, hiring in-country staff with sales responsibilities in Australia, India and Hong Kong.

Internet measurement company ComScore is ramping up its presence in Australia and hoping to provide accurate data on browsing from mobile phones by taking direct feeds from all mobile networks.