Displaying items by tag: InMobi

Industry veteran Inderbir Singh Pall will lead technology provider InMobi’s advertising platform as chief technology officer, playing a crucial role in elevating the company’s technology roadmap, spearheading innovation initiatives, and driving growth in an ever-evolving and competitive market.

Content, marketing and monetisation technology provider InMobi has given its ANZ vice president and general manager Richard O'Sullivan the additional role of APAC vice president of agency partnerships.

InMobi, a provider of content, monetisation and marketing technologies that help businesses fuel growth, launched Meson, a SaaS mediation platform designed to help publishers white label it as an in-house solution.

A global-scale malvertising attack, the first ad-based cybercrime that targets home-network based IoT devices, has been uncovered by global cybersecurity company GeoEdge.

Nearly two-thirds of developers in India, the world's largest Android market, are using Google AdMob as their advertising platform, figures from the technology analyst firm Counterpoint Research show.

Mobile advertising is really taking off, with 44% growth since last year according to a new report.

Apple’s iOS smartphones and tablets are continuing to lose share to Android according to a report released today.

Smartphones like the iPhone and Blackberry now dominate the soaring mobile advertising market as Australians reportedly become increasingly comfortable receiving ads on their mobile devices.

The Australian mobile advertising market has grown by 38 percent over the last four months, a study revealed, with Australians being the most receptive to mobile ads globally.

Leadership in mobile advertising is likely to shift away from Europe and North America to Asia and Africa.

Final chapter of pinnacle study 'A Global Consumer Perspective on Mobile Advertising' highlights findings of the Australian market

Australians prove to be curiously accepting when it comes to being bombarded with advertisements on the mobile phone - with 75 per cent of us claiming to be relatively comfortable with the phenomenon. In fact we're more comfortable than any other nation on the planet.

Asia Pacific: July 14, 2010: InMobi, the world's largest independent mobile ad network, today announced that it has secured $8 million in its Series B round from its existing investors Kleiner Perkins Caufield & Byers and Sherpalo Ventures. With this new round, InMobi will expand in the US and Japan and continue to grow existing operations in Europe, Asia Pacific, and Africa. The company will also double its engineering staff to further enhance its mobile advertising technology platform globally.

Asian company now truly global with an ad network of over 16b impressions monthly

Early trials indicate dramatic ROI improvements

Company hires former comScore and Topspin executive James Lamberti to lead global research and marketing