CitrusAd COO, Adam Skinner, tells us how everyone uses “pandemic-proof” CitrusAd without even knowing it. We learn how its MarTech sits between brands and retailers (both in-store and online), what changed during Covid and how did online-shopping-based behavioural shifts affected the business. Also, how did CitrusAd cope with 20x online retail growth?
We also learn which technologies CitrusAd used to scale and how a company that was born in the cloud picked its hyperscale partner. What attracted CitrusAd to Google Cloud instead of AWS and Azure? Plus, what advice would CitrusAd give to other start-ups when it comes to choosing technology partners?
Brisbane-based technology start-up Citrus is claiming successive new client wins both in Australia and globally, including wine merchant Dan Murphy, since launching its online advertising platform last December.
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