Tuesday, 11 November 2014 21:38

Hostworks partners with Coopers on DIY beer


South Australia’s Coopers Brewery has selected Adelaide-based Hostworks to host its website as it looks to further grow its online presence.

Coopers, Australia’s largest locally owned brewer, says online traffic has increased, with its DIY Beer online store, which supplies brewing products Australia wide, experiencing an increase of 53% since this time last year.

“Diybeer.com gives brewers a chance to access the entire Coopers DIY Beer Product range directly, even if they live rurally and don’t have a major shopping centre or brewing specialist store nearby,” said Scott Harris, Marketing Manager for Coopers DIY Beer.

“We need a reliable hosting company that can successfully reach this target market, as well as manage the increase in traffic and any website niggles – challenges that we have faced in the past. Hostworks works with big-name websites already and as another local company, they were even more appealing.”

Hostworks CEO Will Berryman said the company is working behind the scenes on all Coopers' websites.

“Hostworks is honoured to be chosen by Coopers’ to support this iconic Australian brand in facilitating 53% increase in traffic the site has experienced since 2014.

“As an Adelaide born and bred company ourselves, this kind of partnership makes us very proud to be South Australian. Coopers are in an exciting and independent stage of their business journey, supporting them to host the only major DIY Beer website in Australia is something we are privileged to be a part of.”

Berryman says Hostworks works for the leading online media companies including Ticketek, Carsales, SBS, Event Cinemas and Rydges Hotels.

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Peter Dinham

Peter Dinham - retired in 2020. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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