Pax8, the leading cloud commerce marketplace, has unveiled its renewed branding designed to unify the global company and reinforce its position as an innovator accelerating toward the future. The revitalised brand identity includes updated imagery aimed at instilling feelings of confidence and aspiration toward leading-edge solutions among the company’s ecosystem of partners and vendors, as well as the small-to-midsized businesses (SMBs) that benefit from the innovative Pax8 Marketplace.
The Pax8 Marketplace is built to do “what’s next.” With a forward-thinking attitude, Pax8 continues to innovate with its unequaled partnership program, Voyager Alliance, and other newly advanced tech solutions that help its partners win. After 12 years leading the industry, Pax8 has emerged as a trusted keystone for managed service providers (MSPs). Now further magnifying its efforts, Pax8 continues to boldly navigate the challenges of the dynamic IT solutions industry as a modern Marketplace against antiquated, traditional distribution.
“The new brand brings to the forefront who we’ve always been and our relentless focus on making cloud technology work for small businesses globally,” said Corporate Vice President of Marketing Jennifer Bodell. “It's also a bold, forward-thinking statement: the evolution of what this community and the industry as a whole can become. The pace of change isn’t slowing down, and neither are we. We’re here to help our partners navigate what’s next—with the tools, tech and expertise to turn every challenge into an opportunity.”
Since its inception in 2012, Pax8 has been a disruptor in the cloud solutions industry. The company was founded with a mission to simplify the complexities of cloud technology making it accessible to SMBs via its partner community. With a customer-centric approach, and by leading with an eye toward the future, the unique marketplace model that Pax8 champions has consistently challenged the status quo delivering results to help 600,000 SMBs aim for infinite possibilities.
In 2025, with operations across 17 countries in North America, APAC and EMEA, the company’s updated brand unifies the Pax8 message worldwide, strengthening its commitment to delivering advanced technology to its community of nearly 40,000 MSPs. The new aesthetic elements Pax8 now presents were carefully crafted to resonate with sophisticated and ambitious sensibilities. The vibrant, bold colors and contemporary typeface reflect the company's motivational sense of energy, innovation and passion while fostering imagination and confidence in partners, vendors and customers.
Curt Cooper, Senior Director of Brand Creative, led Pax8’s brand refresh and asserted, “Pax8 has always been known for pushing boundaries, and our brand refresh shows that nothing has changed. We’ve never been one to follow the status quo. We like to make noise, challenge the system, and go beyond what our competition defines as limits. We will continue to set the tone and redefine what’s possible. I will not be surprised if we see a lot of imitators in the future, but there’s only one Pax8. The evolving Marketplace is the next chapter in our brand story, but the hero will always be our partners."
As the company continues to lead and innovate, the refreshed brand identity serves as a beacon for its aspirations and a pillar of its central positioning in the IT industry. Pax8 will continue inspiring businesses toward progress and empowerment via its Marketplace and with the tech solutions needed for competitive success now and into the future.
To learn more about the news, please visit pax8.com.
