Tuesday, 25 March 2025 10:11

Pure Storage announces Altay Ayyuce as Area Vice President for Australia & New Zealand Featured

By Staff Writer
Altay Ayyuce, Area Vice President of Australia & New Zealand, Pure Storage Altay Ayyuce, Area Vice President of Australia & New Zealand, Pure Storage

Pure Storage® announced Altay Ayyuce as Area Vice President of Australia & New Zealand. He replaces Amy Rushall, who will return to the US as Area Vice President of Strategy and Development, Americas region for Pure Storage, after over two years in ANZ.

Reporting to Nathan Hall, Vice President & General Manager for Asia Pacific & Japan, Ayyuce brings close to 30 years of leadership excellence in the ANZ IT and telecommunications sectors. He has been with Pure Storage for 5 years and has been instrumental in helping many organisations overcome their business challenges with the Pure Storage Platform.

The IT landscape in Australia & New Zealand is undergoing a significant transformation driven by the rise of consumption-based models, generative AI, and ever-increasing cyber threats. Recent research commissioned by Pure Storage indicated that over 80% of CIOs and IT leaders in Australia were concerned that their existing IT infrastructure would not keep up with AI advancements. Organizations here need a modern data storage platform that is secure, scalable, flexible, and optimized to unlock the full potential of their data.

Ayyuce’s extensive technology experience, knowledge of the ANZ market, and track record of helping his customers transform technology into business outcomes will be a tremendous advantage as they navigate fast-changing trends in AI, hybrid cloud and cyber resiliency.

Companies such as AUCloud, Cumulus VFX, St George’s Hospital, Toyota Financial Services, and the University of Western Australia have leveraged Pure Storage’s technology to optimize their data.

“Australia and New Zealand have always been among our most important markets in the APJ region, and we are delighted that Altay has accepted the challenge of leading our business here. He has been a consistently outstanding leader for Pure Storage over the past five years with an unwavering focus on customer success, and I am confident he can take us to even greater heights,” said Nathan Hall, Vice President and General Manager, Asia Pacific & Japan, Pure Storage.

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