Displaying items by tag: Nielsen

Australia’s competition watchdog, the ACCC, has called on consumers, businesses and interested stakeholders to provide submissions about data broker services in Australia, as part of its five-year digital platform services inquiry.

Trellix, the cybersecurity company, has appointed Kim Anstett as Chief Information Officer (CIO).

Marketing technology provider Acoustic has appointed Michaela Aguilar to the role of head of business partnership ecosystem.

Facebook’s Messenger app has seen users quadruple in less than two years since its launch with more than 800 million people now using the service every month.

Recent smartphone sales in the US have shifted in Apple's favour. But Android isn't the loser.

IAB Australia today presented its hybrid measurement system for Internet consumption in Australia, claiming it to be the most effective tool for understanding online behaviour and one that would help the growth of digital advertising.

Research from Nielsen provides insight on online and mobile shopping behaviour.

Compuware Corporation (NASDAQ: CPWR), the technology performance company, today announced an alliance with the global information and measurement company Nielsen for transitioning Nielsen dMeasure clients to Compuware's industry leading Gomez platform. The agreement follows Nielsen's strategic decision to decommission its dMeasure external website monitoring service over the next three months and to focus on driving further innovation and value in its core marketing and media information services.

With online advertising tipped to break through the $4 billion a year mark by 2014, when it will represent the leading advertising market in Australia, the Interactive Advertising Bureau of Australia has finally selected its preferred supplier of online audience measurement'¦the envelope please.

Sensis has released the results of a survey of social media usage, saying it shows that Australian businesses have yet to take social media seriously, but must do so given its popularity with consumers. A Nielsen report issued last week came to a very different conclusion.

A study of business social media usage has found more than 70 percent spend at least 10 percent of their marketing budget on social media and that, rather than re-allocating funds from other marketing activities, they are now increasing their marketing budgets.

Combined online display and online classified advertising budgets broke the $billion barrier for the first time in 2010 - outstripping the combined advertising revenues of Australia's tope 160 magazines.

Whether or not Android has pushed the iPhone into third place in the US market depends on whose figures you believe. But BlackBerry is still out in front, and the anticipated launch of iPhone on Verizon may put the cat among the pigeons.

While the overwhelming majority of Australia's internet users have taken the plunge and bought something online, with four out of five planning to do some of this year's Christmas shopping on the internet, online customer service still leaves a lot to be desired.

Australians may be leading the world in their addiction to social media, but their international chums aren't far behind, making it an online sector ripe for exploitation by international brands. But global companies wishing to tap into those social networks to market their goods and services need to understand the subtle - and occasionally glaring - differences in the way different nationalities engage online.

During his WWDC 2010 keynote address, Apple CEO Steve Jobs boasted that the iPhone was currently number two behind RIM in smartphone sales. He quoted a Nielsen survey but there was a noticeable absentee in Apple's stats - Symbian. So what's the truth?

By the end of the year 71 per cent of Australian organisations intend to conduct some form of social media activity - even though few know how to measure the return on investment from such initiatives.

Australians with Facebook accounts spend more than three times as many hours on the internet as people who don't use the social networking site - and make starkly different use of their time online, suggesting the internet is dividing into two camps.