Displaying items by tag: DoubleClick

Google may have to sell some part of its advertising technology business in order to satisfy the European Union, with the political bloc having found that this is the only remedy for the competition concerns swirling around the company.

Google's dominance in the advertising technology supply chain is harming both companies and individuals, the ACCC says in a report published on Tuesday.

Australia’s competition watchdog the ACCC is hauling global search giant Google before the Federal Court over allegations that the company misled Australian consumers to obtain their consent to expand the scope of personal information that it could collect and combine about consumers’ Internet activity - for use by Google, including for targeted advertising.

Malicious attackers have been caught using cryptocurrency mining scripts in ads served by YouTube, with Google's DoubleClick advertising platform being used to serve the scripts to users in some countries.

Google has quietly dropped the longstanding wall between anonymous tracking of online ads and user's names, according to a report published by ProPublica.

Google has announced its latest purchase, British-based startup spider.io, in a bid to help win the company's war against fraud in online advertising.