Displaying items by tag: Adtech

Google may have to sell some part of its advertising technology business in order to satisfy the European Union, with the political bloc having found that this is the only remedy for the competition concerns swirling around the company.

An Australian mobile rewards platform has withdrawn a case it filed against Google for alleged anti-competitive conduct due to lack of funds to pursue the action, and been told that it would have to pay the search giant £200,000 (A$367,208) as costs.

You either love or hate the subscription economy. On the one hand it gives instant gratification — get it now and pay as you go — and on the other hand opponents like to add terms like "forever" and "pay though the nose" to the end of that statement.

Silicon Valley headquartered, Telstra subsidiary Ooyala has appointed veteran ad-tech executive, Vicki Lyon, to oversee its ad-tech business growth throughout the Asia Pacific and Japan region.