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 GUEST OPINION:  Since the release of ChatGPT in late 2022, generative AI has quickly become a powerful tool that is driving innovation in many areas of business.

Search giant Google has taken a swing at European anti-trust regulators over a €4.34 billion (US$5.07 billion, A$6.96 billion) fine imposed on it in 2018 for allegedly breaching anti-trust rules relevant to Android, claiming the authorities had turned a blind eye to Apple, its sole rival in the smartphone space.

Three young Indians have been responsible for their country joining the ranks of nations that are investigating Google for alleged abuse of its Android platform.

ANALYSIS The competition watchdog is due to hand its digital platforms inquiry report to the government this weekend, with media companies keen to see what measures are outlined to reduce the threat posed to online journalism by the likes of Google and Facebook.

The Competition Commission of India, the country's anti-trust agency, has issued orders for a probe into Google for allegedly abusing the position enjoyed by its Android mobile operating system to block its rivals.

The European Commission has hit search giant Google with a third fine, related to abuse of its AdSense advertising service, and told the company to fork out €1.49 billion (A$2.38 billion) for breaching EU anti-trust rules.

The European Union is likely to announce a third fine on Google this week, this one for alleged abuse of its AdSense advertising service, a fine that had been expected as far back as November 2017.

Google's much-vaunted artificial intelligence has been shown up as flaky again, judging by the fact that it recently flagged an article in iTWire for what it said was a violation of its AdSense policy and then quickly backtracked.

The European Union has almost completed a third inquiry into Google's parent company Alphabet — this time into the company's AdSense advertising business — according to the bloc's competition commissioner, Margrethe Vestager.

Rupert Murdoch's News Corporation has rubbished a Google-funded report that claims news aggregators - like the search engine firm - can help struggling publishers by easing some of the negative consequences of digital disruption.

Google has been tracking shoppers' purchases through data that it obtains from Mastercard under an agreement with the latter, a report claims.

The level of mediocrity at Google does not only extend to its software, but also its management practices. Which company, when asked to review an article that had been blacklisted by software for supposed violation of the AdSense policy, would again use the same software to do a review?

Google makes much of its artificial intelligence, lauding it as the best around. But when the company's much-vaunted technology cannot even accurately pick a story as not conforming to the terms of its AdSense service, exactly how good is that technology?

Search giant Google is likely to face another hefty anti-trust fine from the European Union in July, this time over its Android mobile operating system.

A class action against Google for allegedly terminating AdSense accounts and not paying out the balance at the time of suspension has been settled.

The Competition Commission of India, the country's anti-trust watchdog, has fined Google 135.86 crore rupees (about US$21.1 million) for "abusing its dominant position in online general Web search and Web search advertising services in India".

Google's rivals in the online advertising and shopping fields say the search behemoth continues to prevent others from competing fairly, despite having copped a huge fine from the European Union and been ordered to modify its ways.

The Antitrust Authority in Israel is looking into a complaint by Artimedia, a platform for video advertising, that Google's dominance of the Internet advertising market could constitute a possible restraint of trade.

The US state of Missouri has launched an investigation into Google, seeking to determine whether the search giant has broken consumer protection and anti-trust laws.

Google is likely to be hit with another big fine from the European Union in the next few weeks, this time over its AdSense advertising system.