Ova Mobile. It’s a pre-paid challenger that is offering unmetered data on the Optus 4G Plus network, to freely watch a stack of excellent sports content as you’ll see below, but coupled with nicely competitive prices for mobile plans and data-only tablet plans, with more generous pricing.

I last wrote about the company on 30 November 2015 when Optus and OVO did a five-year pre-paid deal driving OVO’s V8 Supercars.’

Then on 23 May, iTWire colleague Peter Dinham wrote ‘OVO gets mobile with Gymnastics Australia.’

Now, in what the company is called "an industry first", which just so happens to coincide with the aforementioned new phone and tablet plans, OVO Mobile has established its “FANS FIRST” promise.

Ova says this is "a commitment to customers to always provide its best priced plan and data allowance – by automatically moving existing customers to the better value plans".

OVO Mobile says its "revamped pricing across its Mobile and Data SIM plans in some cases results in more than tripling of data allowances compared to previous plans, as well as reducing the monthly subscription price across all plans".  

The cheapest OVO for Mobile plan is $24.95 per month wth 2GB, the $34.95 plan gives a whopping 8GB and the $44.95 plan gives 12GB, all with "unlimited national calling and SMS and Unlimited OVO Time on OVO Play".

Then there are the Tablet (data only) plans. The cheapest price is $29.95 and delivers 13GB.

After that is the $44.95 per month plan, delivering 25GB, with the $59.95 plan delivering a massive 50GB of data.

Matt Jones, chief executive of OVO Mobile, says “Mobile telcos bank on the fact that most people don’t have the energy to constantly review the latest deals, and they [telcos] make more margin from subscribers that think they are on the best deal or are locked into handset subsidies.

“At OVO Mobile our 'FANS FIRST' promise means we optimize the plans for customers, automatically.”

Now, as they say in the classics, "that’s not all, folks".

OVO Mobile notes that it "introduced another strategic content partner and sporting category, Gymnastics Australia, to the growing list of content that customers can access on the OVO network unlimited and unmetered here at Ovo Play".

OVO Mobile proudly boasts its content stable now includes "Supercars, Audi Customer Sport Racing & Gymnastics Australia, and Jones hinted at some further large scale announcements including Music and international sporting categories to launch soon".

Jones said: “Our mission is simple and is easily summed up in OVO Mobile’s tag line: #ForTheFans – we will offer great value mobile and data plans, we will always make sure our customers are getting the best value and we will continue to build the partnerships that give fans the content they love, data free & unlimited.”

He concluded by saying: “We simply want to say to people – stop paying too much for stuff you don’t use.

“If you are passionate about sport and entertainment and want to stream it unlimited on your phone or tablet; if you want to get great value from your mobile or data plan; if you want to always be on the best plan with our 'FANS FIRST' promise and want to always feel like an important customer to your Telco then give OVO Mobile a go, we won’t disappoint you.”