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Thursday, 22 July 2021 23:06

Asus selects Archetype as lead creative agency

By Archetype

COMPANY NEWS:  Asus has appointed Archetype as its creative agency in Australia. Archetype will work with ASUA on local creative camaigns with a focus on brand awareness and category creation for upcoming projects.

“Asus is one of those really versatile brands with a wide audience base that allows our team to do some really fun, integrated campaigns across gaming, lifestyle and consumer,” says Karen Coleman, managing director, Archetype. “Working with category creators is part of Archetype’s vision and the creative work we’re doing for Asus fits that mould – new, exciting and unexpected!”

The appointment of Archetype forges new ground for Asus. "We were looking for an agency that could help us think differently and bring big-picture creative thinking to life. We loved Archetype's approach of big creative thinking married with detailed, cross-channel execution, says Farzeen Quadir-Hegde, Head of Marketing, SYS BG, Asus, Australia. "It’s a passionate team who will be instrumental in helping us steer the business into a new phase.”

The relationship comes after a year of strategic repositioning for Archetype. “The past year has allowed our teams the space to nail creative thinking and build upon our agency vision to provide strategy-driven creative, content and comms with flawless execution that has true impact for our clients’ business. We’ve invested in our creative and strategy divisions over the past three years and have brought some brilliant senior talent into the agency from diverse backgrounds to complement our comms heritage,” Coleman says.

According to Coleman, the agency has had a strong year despite the challenges, due to the agility of the team and client base. “We’ve been lucky to have continued to grow significantly, hire strategically and bring on board some amazing new clients – like Asus,” adds Coleman. “Which has helped us find new ways for our clients to engage their customers – from podcast production through to virtual events and award-winning creative social campaigns. We’ve seen existing clients expand their remits and new clients bring us on not just to think big, but also to deliver consistent end-to-end comms. That’s our sweet spot – big creative ideas married with brilliant execution.” 

Asus is a multinational company known for the world’s best motherboards, PCs, monitors, graphics cards and routers. It leads the industry through cutting-edge design and innovations; and was ranked by Laptop Mag as the best laptop brand in 2020.

Asus joins Archetype’s client portfolio including Ericsson, HTC, Tile, NBA, GitHub, HackerOne, Legoland, Røde Microphones, UTS, and Akamai among others.

About Asus

Asus is a multinational company known for the world’s best motherboards, PCs, monitors, graphics cards and routers, and is ranked by Laptop Mag as the best laptop brand in 2020. Along with an expanding range of superior gaming, content-creation and AIoT solutions, Asus leads the industry through cutting-edge design and innovations made to create the most ubiquitous, intelligent, heartfelt and joyful smart life for everyone. With a global workforce that includes more than 5,000 R&D professionals, ASUS is driven to become the world’s most admired innovative leading technology enterprise. Inspired by the In Search of Incredible brand spirit, ASUS won more than 11 awards every day in 2020 and ranks as one of Forbes’ World’s Best Regarded Companies and Fortune’s World’s Most Admired Companies.

About Archetype

Setting the standard for the next generation of global agencies, Archetype partners with category creators and industry leaders to build the world’s most magnetic brands. We are 650 curious and creative individuals in 20 offices around the world that work together knowing that our clients’ success is our success.


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