Swoop (ASX:SWP) says David Michaels previously held the role of Head of Sales & Marketing at Swoop for 18 months and has been responsible for driving a committed team to deliver strategic and effective sales and marketing strategy across the business - and during this time the consumer and business division sales increased by 200% and there was also an improvement in marketing customer acquisition costs which both contributed to the company’s overall financial success.

Swoop says in his new role as CRO, Michaels will primarily be responsible for driving revenue growth and profitability, while overseeing financial strategies to “continue fuelling Swoops’ impressive growth and national expansion”.

Swoop Chief Executive Officer, Alex West, said, “I am very pleased to announce that David Michaels, our former Swoop Head of Sales & Marketing, has been appointed as Chief Revenue Officer.

“Since joining in May 2022 David has made an immense contribution across the business notably the development of brand awareness, customer acquisition and product integration. As we continue to expand rapidly with the ambition of becoming Australia’s premier challenger in the telecommunications market, David's promotion comes at a pivotal time. His strategic foresight, coupled with his dedication to nurturing teams and implementing innovative strategies, aligns seamlessly with our goal to delight our customers. His expertise will be instrumental in driving our mission forward, ensuring that Swoop not only meets the market demands but continues to deliver a better telecommunications experience.

“David’s prior experience within the telecommunications industry combined with his time within the Swoop business, provides him with the knowledge and experience to look strategically at what we need longer term to achieve our vision for Swoop.”

David Michaels, Swoop Chief Revenue Officer, said “I’m very excited to be taking on the role of Chief Revenue Officer at Swoop during a high period of growth. Having been with the Company for almost two years, I am proud to be part of an organisation that prides itself on delivering quality broadband, voice and mobile services to residential, small business and channel customers, delivering our purpose of connecting people and improving lives.

“At Swoop we’re driven to become Australia’s best challenger internet and telecommunications provider as we believe everyone deserves a better telco experience and as Chief Revenue Officer, my focus is on driving Swoop's growth by aligning sales and marketing, enhancing stakeholder relations, and strategically guiding Mergers & Acquisitions. I will oversee P&L management, ensuring financial strategies fuel our expansion goals.

“My commitment to team development and innovation propels our pursuit to lead Australia's telecommunications sector.”

Prior to joining Swoop, David Michaels spent over a decade working in senior sales managerial roles with listed companies in the telecommunications industry including Vocus Group Limited.