Displaying items by tag: leads

GUEST OPINION: Electronic Direct Mailings (EDMs/eDMs) are the most popular iTWire lead generation tool. While other marketing tools are a key contributor, the EDM does the heavy lifting for many advertising campaigns which can lead to 90% of the leads, and, in our experience, 190 to 350 click-throughs.

Electronic Direct Mailings (EDMs/eDMs) are the most popular iTWire lead generation tool. While other marketing tools are a key contributor, the EDM does the heavy lifting for many advertising campaigns which can lead to 90% of the leads, and, in our experience, 190 to 350 click-throughs.

An expert at app design and generating publicity is warning businesses not to rely on Facebook and Google as reliable tools to generate revenue, and to have a contingency plan to continue generating leads if or when big tech pulls the rug out from under businesses again.

iTWire’s UPDATE Newsletter is an EDM or Electronic Direct Mail. It offers an ideal advertising opportunity to reach Australia’s top IT&T decision makers and is delivered to 76,500+ readers twice a day – morning and afternoon.

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