The operator business messaging traffic will reach 2.8 trillion messages by 2027 rising from 1.9 trillion in 2023—a 45% growth over the next four years, forecasts Juniper Research.
Global CCaaS market revenue is estimated to hit US$15.6 billion ($22.2 billion) by 2027, rising from US$4.9 billion ($6.9 billion) in 2022, driven by the breadth of services offered within subscription-based models including advanced analytics capabilities, AI-enabled chatbots, and personalised video solutions, according to Juniper Research.
Global cloud communications company, Infobip, announced its arrival into the Australian market, providing local businesses with programmable communication solutions to simplify how they connect and engage with their customers at scale.