Oops: It's been a day of expensive humble pie for Ruslan Kogan as he decides to honour hundreds of massively discounted orders made thanks to a 'web bug', but in an additional gesture of goodwill is making free shipping available until midnight.
Normally happy to shout from the rooftops, Kogan has instead made a statement post his first major money-sucking site snafu and says he is 'not available for further comment'.
Presumably seeking to maximise publicity (and potentially divert attention away from nascent challenger OHKI), Kogan's latest statement sees 'irreconcilable differences' the cause of his new divorce claim!
It's not just Kogan out there rebranding consumer electronics and home appliances from China and creating a new brand, but another two entrepreneurs who've started a very similar business in late 2010 called OHKI that has now diverged into non-self branded products.
Australia's e-tail revolutionary, Ruslan Kogan, has just unveiled a new line of 3D TVs with 2D to 3D conversion and a new 3D Blu-ray player.