The deal will ensure the following: customers have fast access to applications, franchisees and stores are supported with new innovation, and will ensure sufficient capacity for the organisation to embark on its technology roadmap and further improve experiences.

Macquarie overhauled Domino’s digital environment to accommodate the growth of online ordering, which has increased by 21.5% year-on-year.

Domino Pizza's ANZ chief information officer Daniel Hawkins says the transition is also aimed at providing new innovation and services to franchisees.

“The sheer volume of online sales, particularly during busy periods such as Friday and Saturday nights or special events in the calendar, was the trigger point for this transformation,” he notes.

Macquarie was selected from a group of vendors to implement SD-WAN with 4G backup, nbn and a VoIP phone system in Domino stores.

This was rolled out to 400 sites within five months, with the remaining 320 sites to be completed in the next four months.

Hawkins attests that the quality of voice connections and internet speeds has made it easier for customers to communicate and place orders.

The addition of SD-WAN – which maximises speed and prioritises applications to suit Domino’s needs – has oiled the wheels of the organisation’s operations to an unprecedented degree.

“The fact that Macquarie is the leading provider of SD-WAN systems in Australia was a massive drawcard. We have visibility over our entire order system now, so we can see the source of traffic, whether it’s phone, point of sale or online, and prioritise the applications as we need them by ramping up the bandwidth,” Hawkins says.

Macquarie Telecom group executive Luke Clifton says Domino’s transformation is yet another example of the difference a strong digital underpinning can make to an organisation.

“There’s not a person in Australia unfamiliar with Domino’s and the part it plays in delivering hot, fresh pizza on special occasions like State of Origin. This reputation is important to uphold, and we are privileged to play a part in an organisation which has the same focus on excellent customer service,” he says.

“The role our SD-WAN solution has played in improving Domino’s operations demonstrates the reason for its meteoric growth since we launched the service in 2017. We have never seen a faster rollout of a product, having now surpassed the 7,000-device milestone, a leap of 1,000 in just four months,” Clifton claims.

Macquarie’s SD-WAN is powered by VMware-owned VeloCloud technology.

VMware vice president and managing director Brad Anderson is pleased that the company’s SD-WAN technology form such an integral part of a partnership between two leading companies.

“Our partnership with Macquarie Telecom has gone from strength to strength since its launch in 2017, and we look forward to enhancing that partnership further as SD-WAN becomes a centrepiece across Australian organisations’ networks.”

Macquarie is also providing Domino’s with a flexible and scale-able digital backbone to facilitate future growth opportunities and make headway with technological innovation.

Domino is also looking at the possibility of bringing drone deliveries to Australia with the service undergoing through its latest stage of trials in New Zealand this year.

The digital connectivity will also play a part in Domino’s’ upcoming revamp of its online ordering system, and help to support the use of future technology in stores.