High-Performance Java Platform and Cost-Effective Java Solutions Drive Record Growth
A key industry trend that contributed to Azul’s unprecedented growth is a preference for open source as organisations continue to look for alternatives to Oracle Java. In Azul’s recent 2025 State of Java Survey & Report, 88% of more than 2,000 Java professionals surveyed are considering, or are already in the process of, leaving Oracle Java and the top reasons cited were cost, a preference for open source and Oracle’s sales tactics.
Additional market drivers fueling Azul’s growth includes the massive uptake in cloud adoption which has led to cloud performance and cost optimisation being front of mind for C-level and board-level executives, and an increasing focus in the enterprise on DevOps productivity.
Azul’s Platform Prime and Platform Core solutions address all of these market trends, providing exceptional value and earning the trust of businesses looking to modernize their Java estates while optimising performance and reducing costs.
Java Product and Technology Innovation
Azul built on its strong track record of Java innovation this past year with new product releases and features designed to deliver exceptional performance, security, and value to customers. Innovations introduced include:
- In April 2024, Azul announced that its cloud analytics solution, Intelligence Cloud, April 2024, Azul announced that its cloud analytics solution, Intelligence Cloud, now supports Oracle JDK and any OpenJDK-based JVM from any vendor or distribution. “Using the information already inside JVMs running in production, Intelligence Cloud provides unprecedented precision and the intelligence needed to solve two significant DevOps challenges – alert fatigue from an intractable vulnerability false positive backlog and technical debt from maintaining unused code.”
- Announced in August 2024, Azul shared that Newcastle City Council implemented Platform Core to address its critical security vulnerabilities in its Java-based applications, eliminating 80% of the organisation’s IT security vulnerabilities overall.
- In October 2024, the company announced that its high-performance Java platform, Azul Platform Prime, outperforms other OpenJDK distributions by an average of 37%. Azul also introduced its new Java Performance Engineering Lab.
- The company recently announced that its comprehensive Java solutions support financial institutions in meeting DORA compliance requirements.
Azul also earned 13 industry awards throughout the year, recognising its cutting-edge technology and product portfolio solutions. Highlights include:
- Platform Prime awarded “Cloud Infrastructure Solution of the Year” by the 2024 Tech Ascension Awards.
- Azul Platform Prime was also honoured with four Stevie Awards including a gold Stevie American Business Award for “Innovations in Business Technology,” a gold Stevie International Business Award for “Software Development Solution of the Year,” and a gold International Business Award for “Cloud Application/Service of the Year.” Azul also brought home a silver Stevie Award for Technology Excellence in the “Technology Breakthrough of the Year” category.
- Azul Intelligence Cloud was recognised with a gold Stevie award for “DevOps Solution of the Year” “InfoWorld’s 2024 Technology of the Year” in the International Business Awards, and won “InfoWorld’s 2024 Technology of the Year” award for DevOps Analytics.
In addition to these wins, Azul launched its inaugural Java Hero Awards, recognising 17 customer organizations, teams and individual champions globally who achieved innovative world-class results with Java to help their businesses become more cost-effective, successful and efficient.
Territory and Channel Growth
Azul’s Europe, Middle East and Africa (EMEA) and Asia-Pacific (APAC) regions both experienced phenomenal growth in the past year, with EMEA growing 111% in new customer bookings YoY and APAC realising an 80% increase. The company also expanded its channel program, adding 15 new strategic partners including key distributors in Australia, the Middle East, South Africa and India. It also expanded its own presence in Paris to oversee partnerships in France, Greece, Italy, Portugal and Spain. New customers doing business through Azul’s channel partners increased by 79% YoY. This channel partner growth was due in large part to demand for licensing and pricing expertise aligned to IT Asset Management (ITAM) services and specific migration advisory engagement as customers seek alternatives to Oracle Java.
This past year, Azul also began offering Platform Core and Platform Prime on the AWS and Google Cloud Marketplaces enabling customers to leverage their committed cloud spend, consolidate software procurement and simplify the purchasing process for Azul products.
“Rising cloud infrastructure costs and enterprise migrations away from Oracle Java fueled our momentum this past year as organisations prioritise cost-efficient, scalable and secure Java solutions,” said Scott Sellers,co-founder and CEO at Azul. “We are deeply committed to our customers’ success, providing best-in-class solutions for Java estates in an increasingly complex IT landscape.”
About Azul Systems Inc.
Headquartered in Sunnyvale, California, Azul provides the Java platform for the modern cloud enterprise. Azul is the only company 100% focused on Java. Millions of Java developers, hundreds of millions of devices and the world’s most highly regarded businesses trust Azul to power their applications with exceptional capabilities, performance, security, value, and success. Azul customers include 36% of the Fortune 100, 50% of Forbes top 10 World’s Most Valuable Brands, all 10 of the world’s top 10 financial trading companies and leading brands like Avaya, Bazaarvoice, BMW, Deutsche Telekom, LG, Mastercard, Mizuho, Priceline, Salesforce, Software AG, and Workday. Learn more at azul.com and follow us @azulsystems.
