The number of Australians with a Netflix subscription in their household has increased by nearly 30% over the last 12 months to 9.8 million.
While Netflix is the giant in the pay/subscription TV market — which now covers more than 13 million Australians — it is not the fastest growing.
Homegrown Stan (jointly owned by Nine and Fairfax – the two companies recently agreed to a merger) has seen 39.2% year-on-year growth. More than two million Australians have a Stan subscription in their homes.
But not surprisingly, given that it has only been officially available here for a year, the big winner in percentage terms was Amazon Prime Video, with 87.7% growth to 273,000 users.
YouTube Premium and Fetch also performed well, growing 38.5% and 40.5% respectively, taking YouTube's paying viewers over the one million mark.
The loser was Foxtel, dropping 2.7% to 5,439,000.
In all, more than 13 million Australians use pay/subscription TV services.