Chatbots represent a new, more modern form of customer assistance. Only by being agile and experimental can a brand remain at the cutting edge of technological innovation and ahead of competitors and chatbots provide this opportunity, a senior official at Sitel ANZ says.
Global customer care outsourcing provider, Sitel, continues to expand its operations in the Philippines and Asia-Pacific with the appointment of three executives to regional positions, including oversight of the Australian and New Zealand markets.
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